Prime, Love and Spark to air latest international shows and some connected properties that open up opportunities for brands
BestMediaInfo Bureau | Delhi | October 23, 2012
Following on the back of three world class shows that are currently being simulcast across the Big CBS Network – the latest season of ‘American Idol’ and the second season of ‘The X Factor USA’ simulcast in India and ‘America’s Got Talent’ – the network has announced new shows and properties planned for November and December. These include a series of Indian produced, connected properties that will give brands multiple opportunities to engage with audiences through multi-media promotion and digital engagement.
Big CBS Prime will showcase the award-winning thrilling international show ‘Galileo Experience’, ‘Galileo Contra’, ‘Galileo Mystery’ and the latest season of the hit cop drama ‘Blue Bloods’. The channel had recently launched an exciting connected property – ‘India’s Prime Icon’ which features the top 10 living icons of the country from different walks of life from among whom viewers will choose for their favourite icon. This will be followed by India’s ‘Sexiest Bachelor Season 2’, seeking to crown the most sought-after bachelor in the country.
Big CBS Love also promises to showcase some popular international shows for the urban Indian female which include the primetime drama hit, ‘Life Unexpected’. And adding to the exciting lineup are two never-seen-before Indian produced properties which include ‘Bridelicious’, a one of its kind lifestyle reality show narrating the unique stories of brides-to-be as three designers compete to give them the perfect look for their weddings; and ‘Gossip and Gravy’, a show that combines celebrity gossip with some lip-smacking food. Both these properties will have multiple elements to them beyond the TV series including digital, radio, print, OOH and relevant touchpoint marketing.
Big CBS Spark has some amazing shows lined up for the coming quarter. The channel has recently launched ‘Thank God Its Rock on Friday’ (TGIRF - Season 1), a show that chronicles the musical journey of renowned Indie rock artists and bands like Parikrama, Raghu Dixit, Agnee, Indus Creed among others. Another upcoming property is ‘International Music Favourites’ – India’s first ever digital led viewer’s choice awards for international music hosted by singer Neha Bhasin and featuring artists like Lady Gaga, Justin Bieber, Pitbull, Avicii, Maroon 5, Chris Brown and many more nominated is some of the categories.
Anand Chakravarthy, Executive VP and Business Head, Big CBS Networks, said, “Along with world class CBS shows, we have constantly endeavoured to showcase Indian shows which appeal to the taste of our premium audiences. This new lineup includes some exciting Indian properties, which give our audiences a unique experience in English Entertainment and also importantly give our advertisers a unique opportunity to engage with their consumers through these connected properties.”