Airtel Digital TV brings Worldspace Radio back to homes

Christened iMusicSpace, the application will be available to Airtel's DTH sucscribers on their TV sets 24x7 

BestMediaInfo Bureau | Delhi | October 30, 2012

Bharti Airtel has announced the comeback of Worldspace Radio – iMusicSpace on Airtel Digital TV, its DTH service. DTH customers can now listen to an extensive collection of latest and retro Hindi songs, popular ghazals and their favourite regional music channels on the new avatar of Worldspace radio.

Customers can now enjoy 24x7 radio on their TV in their own dialects, be it Hindi, Bengali, Gujarati, Marathi, Punjabi, Tamil, Malayalam, Kannada or Telugu. Comprising 12 channels including devotional and kids channels, iMusicSpace is now available to customers at an affordable cost of Rs 35 per month.

Speaking on the launch, Shashi Arora, CEO - DTH/Media, Bharti Airtel, said, “At Airtel, it's been our constant endeavour to offer innovative, versatile, and interactive life-enriching services to our customers that enhance their overall TV viewing experience. The launch of Worldspace Radio on Airtel is an industry first and we are ecstatic to relaunch the new and evolved iMusicSpace application today on Airtel Digital TV. This service is yet another step by Airtel towards making TV a wholesome entertainment package for customers and we look forward to our partnership with Timbre Media for the WorldSpace Radio service.”

The service has been launched on the DTH platform in association with Saregama and Timbre Media who will jointly provide the content for the application.

Mathewkutty Sebastian, CEO, Timbre Media, a company formed in 2010 by the erstwhile employees of WorldSpace India, said, “Timbre Media is happy to be able to offer Airtel DTH subscribers the music experience they enjoyed in the past on this platform, brought to them by the very same dedicated team of radio professionals who pioneered genre based programming in India for WorldSpace.”

Airtel Digital TV customers can easily access the application by just clicking the iTV button on their remote. The new channels include Magikbox (Kids), Shraddha (Devotional), Farishta (Retro Hindi), Falak (Ghazals), Sonar (Bengali), Umang (Gujarati), Surabhi (Marathi), Tunak (Punjabi), Thenisai (Tamil), Madhuri (Malayalam), Sparsha (Kannada) and Spandana (Telugu).

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