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Aegis Media's Carat Fresh Integrated PR wins Siyaram’s business

To handle all the Siyaram’s brands, including Siyaram’s, Royal Linen, Oxemberg, Mistair and others

BestMediaInfo Bureau | Delhi | October 11, 2012

Carat Fresh Integrated, an integrated marketing agency from the Aegis Media Group, has won the PR mandate for Siyaram’s, a leading producer of blended fabrics in India. With big brands like Siyaram’s coming on-board, Carat Fresh Integrated PR has further boosted its expertise and presence in the fashion and lifestyle segment. Carat Fresh Integrated will handle all the Siyaram’s brands, including Siyaram’s, Royal Linen, Oxemberg, Mistair and others. Carat Fresh Integrated will strive to create a brand aura amongst the loyal and prospective customers of Siyaram and in the process generate a huge brand recall. Commenting on the same, Rahul Akkara - President-Marketing, Siyaram’s said “We are delighted to have Carat Fresh Integrated as our PR agency. Their understanding of the business and the in-depth market knowledge will help us to achieve our media and business objectives.” Apart from lifestyle brands, Carat Fresh Integrated PR also handles technology, fashion brands and film PR. The Aegis Media India group comprises Carat Fresh Integrated (Experential), Vizeum, Posterscope, the global OOH sector leader, Brandscope, Hyperspace (Retail), Carat, the world¹s largest independent media communications specialist, PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspectCommunicate2, the global leader in search and performance marketing.

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