It has information about the Fast Track programme ACI is running as part of AFAA, has a useful link to the AdAsia 2011 site, and has the first initiative of the AFAA Knowledge Centre
BestMediaInfo Bureau | Delhi | October 26, 2102
In an effort to make the Advertising Council of India (ACI) more relevant and useful to its constituents, the advertising body has come out with its website, www.adcouncilofindia.org, which went live on Dussehra.
Pradeep Guha of ACI, who is also the Chairman of Asian Federation of Advertising Associations (AFAA), said, “I believe this will be very useful in times to come. Right now, the site gives one an overview of what ACI is all about. It has information about the interesting Fast Track programme ACI is running as part of AFAA and has a useful link to the AdAsia 2011 site. More importantly, it has the first initiative of the AFAA Knowledge Centre.”
AFAA has forged a partnership with London-headquartered WARC, and has been providing ideas and evidence to the marketing community for 25 years. WARC has offered AFAA the trend report for Asia called the ‘Asian Toolkit’ for its members. As ACI is a member of AFAA, the Asian Toolkit is now available to all members of ACI. The toolkit can be accessed through a link from the ACI site by association-members. It will be a summary version which the associations can distribute to their members.