Tradus.com TVCs deliver wholesale prices at your doorstep
The campaign, conceptualised by Yang Communications, consists of three films that use humour to describe the hassles of going to a market and why virtual shopping makes sense
Tradus.com TVCs deliver wholesale prices at your doorstep
The campaign, conceptualised by Yang Communications, consists of three films that use humour to describe the hassles of going to a market and why virtual shopping makes sense
BestMediaInfo Bureau | Delhi | September 27, 2012
Tradus.com, to further strengthen its image as a trusted virtual marketplace, has launched three TVCs this month starting with the Kaun Banega Crorepati show which began airing from September 14. The theme of the campaign is 'Wholesale prices at your doorstep' and highlights Tradus.com as the place to shop for quality products at wholesale prices.
The campaign, conceptualised by Yang Communications, consists of three films that portray various characters getting wholesale prices from the comfort of their homes. The films use humour to describe the hassles of going to a typical wholesale market, something most of us are quite familiar with.
Tradus Managing Director Krishna Motukuri said, "We are really excited about partnering with Yang to tell our story. Our virtual doors have been open for over two years and we have over 1,000 reputed sellers on Tradus.com selling everything from clothes and mobile phones to toys and even plants. With this mass-media campaign, we are looking forward to making a big splash and raising awareness about the wholesale prices customers can find on Tradus.com."
Yang Managing PartnerSanjay Sharma commented, "In the current environment of slowdown, e-commerce has been an exception. The barriers of shopping on the net are coming down and Indian consumers have started enjoying this experience and the price benefit that comes along. Tradus.com has been an early mover in this space and now the challenge is to create an engaging brand out of an existing business."
The first film shows a young girl who ventures out with great hope to find deals in the wholesale market. The film goes on to show what the typical Indian woman shopper encounters. The harassment is not shown but implied. Her despair is heightened and the brand provides the solution. The film ends with the promise of wholesale prices within the comfort of your home.
The first TVC:
In the second film, the focus shifts to a young couple on their way to clinch some deals at the wholesale market. They are riding a Harley Davidson bike. They reach the market and then disaster strikes – the Harley gets stolen! The brand once again provides the solution. The film ends with the promise of wholesale prices within the comfort of your home.
The second TVC:
The third film focuses on a nerdy guy and his experience in the wholesale market. While shopping he experiences some unease and he has to relieve himself. During this process he experiences some unintended consequences and is cursed to live with the spiked hair for a while. This is the moment when the brand provides the promise of wholesale prices within the comfort of your home.
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