He will report to Rajan Singh, Executive VP, International Business at Star Network
BestMediaInfo Bureau | Delhi | September 21, 2012
To help spearhead the growth of Star in the US and Canada, industry veteran MK Srinivasan, has been appointed Senior Vice-President, North America. With almost 25 years of experience in the South Asian market, the US and Canada, Srinivasan has worked closely with most of the major television channels, and is well connected with the media and community across North America.
Reporting directly to Rajan Singh, Executive Vice-President, International Business, Srinivasan will be tasked with âchanging the gameâ yet again to facilitate the growth of Starâs business in North America.
Uday Shankar, CEO Star Network, said, âThe phenomenal success of the international business in the last couple of years has firmly etched Star network as the undisputed leader in international markets. The appointment of Srinivasan in the US will help complement the executive team that is already in place, and help with taking the business to new heights.â
Rajan Singh said, âI am pleased to announce the appointment of Srinivasan as Senior VP. His years of experience in the US marketplace will help cultivate new relationships and strengthen existing ones, leading to a positive impact on the overall business. I am looking forward to the new challenges and opportunities that we will be pursuing aggressively.â