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Red FM launches ‘Crime Chi Gheun Tak’ in Mumbai

The radio station launches its campaign against crime on Morning No. 1 with RJ Malishka from September 27

BestMediaInfo Bureau | Delhi | September 19, 2012

Most Indian cities are dealing with a growing crime rate and Mumbai is no exception. Every time a crime is committed, the victim or the witnesses either report the incident or decide to push it under the carpet. Fear, embarrassment and helplessness are common reasons behind unreported crimes. However, a few individuals have faced the problem with great courage and resilience.

India’s largest radio network, 93.5 Red FM, has taken it upon itself to share such stories of unparalleled bravery by Mumbaikers. From September 27, 29012, the radio station will feature remarkable stories of ordinary individuals who have fought against crime, irrespective of their age, gender or profession. These real life heroes will share their experience with RJ Malishka on Morning No.1 from Monday to Friday.

Malishka has recently returned from Zurich, Switzerland, where she represented India at the International Radio Festival.

Issues such as crimes against the elderly, eve-teasing, suicide, etc., will be discussed on-air. The promos for the show mention aptly that crime does not spread because of criminals, but because of individuals who bear it.

Nisha Narayanan, Senior VP - Programming and Projects, Red FM, said, “Crime is a new genre for radio, the relevance of which is even more in our metro cities, Mumbai being one of them. The campaign thought for our prime-time show comes from an inherent responsibility to highlight what we think should be brought to the notice of our listeners. These heroes are also a part of our listening universe, and the deeds instill a sense of pride in their fellow citizens. This is Red FM’s second initiative to fight crime. In early August, we launched ‘Crime Ki Keh Ke Lenge’ for our listeners in New Delhi. The show, hosted by RJs Peeyuush and Swati, had a successful innings. We hope to take this to the next level in Mumbai.”


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