Chevrolet Global Indian Music Academy Awards ceremony to be held on October 1, at Yash Raj Studio, Mumbai
BestMediaInfo Bureau | Delhi | September 28, 2012
Indiaâs largest radio network, 93.5 Red FM, has recently partnered with Chevrolet Global Indian Music Academy Awards. This is the third consecutive year of the association. This time Red FM invites listeners to be a part of the GiMA award ceremony to be held on October 1 at Yash Raj Studio, Mumbai. The evening show âMumbai Localâ, aired from Monday to Saturday between 5 PM - 9 PM will test the listenersâ music knowledge, and six lucky couples will be chosen to attend the GiMA Awards.
The celebration of the tie-up between Red FM and GiMA kicked off last month. An announcement and nomination party was held where the crĂ¨me de la crĂ¨me from the music fraternity were invited. GiMA nominated stars performed at the party and were also roped in for the popular âGaake Bajaaâ activity on Red FM. Prior to the event; a few listeners won the chance to attend the nomination party by entering a contest.
Additionally, the radio station also ran a campaign to determine the âRadio Song of the Yearâ, based on public demand. Listeners had to vote for their favourite song amongst five nominations given by Red FM. The song that has received the highest votes would be awarded at the ceremony on October 1 by a senior representative of Red FM
Nisha Narayanan, Senior VP - Projects & Programming, Red FM, said, âGiMA is a fantastic celebration of music and entertainment. We are delighted to be partnering them for the third consecutive year. This partnership will truly help us engage our listeners in a unique manner. Our activities have garnered a huge response and through this association we have given our listeners a chance to vote for the âRadio Song of the Yearâ, the winner of which will be felicitated by Red FM at the GiMA ceremony.â
GiMA Awards is the biggest annual celebration of Indian music. An initiative by Wizcraft International Entertainment, GiMA recognises talent across various genres of Indian music such as Bollywood, classical, ghazal, devotional, folk and contemporary. The GiMA advisory board includes stalwarts like Hariharan, Javed Akhtar, Mukesh Bhatt, Prasoon Joshi, Pt. Shiv Kumar Sharma, Dr. L. Subramaniam, Rakeysh Omprakash Mehra, Resul Pookutty, Shankar Mahadevan, Shubha Mudgal and Vishal Bhardwaj among others.