The first of its kind campaign was executed in Mumbai, Delhi, Bangalore, Chennai, Kolkata, Ludhiana, Chandigarh, Jalandhar, Lucknow and Ahmedabad
BestMediaInfo Bureau | Delhi | September 18, 2012
Posterscope, a global player in OOH from the Aegis Media group, celebrated its 4th anniversary in India with a high profile, impactful and a first of its kind campaign in Mumbai, Delhi, Bangalore, Chennai, Kolkata, Ludhiana, Chandigarh, Jalandhar, Lucknow and Ahmedabad.
True to its innovative spirit, Posterscope India has embarked on a unique celebration to mark the completion of four years of its operations in India. Keeping with its tradition of bringing in their anniversaries with style and aplomb, Posterscope came up with unique ideas to promote and celebrate its fourth anniversary.
The celebrations started with a teaser of a cake being baked on a billboard, attached with a timer that kept on ticking, until it was revealed on the D-day suggesting that the cake had been baked. All of this on a billboard for the first time in India. This was followed by the release of 5,000 balloons of all brand colours of the Posterscope group. A unique “4“ logo was developed with all brand colours to highlight all the group offerings of Posterscope (OOH), Hyperspace (Retail), Brandscope (OOH), Ambient OOH (Ambient) and PSI (Airports and International OOH).
In an official communiqué, Ashish Bhasin, Chairman India and CEO South & South East Asia, Aegis Media, said “Posterscope, ably led by Haresh Nayak, has always been at the cutting edge of OOH innovations and I am glad to see them implement the same in their celebrations as well. Their business has really grown and has diversified in the last few years and Posterscope India has been a key contributor in Aegis Media’s rapid success in India.”
Haresh Nayak, Managing Director, Posterscope Group India, said, “As thought leaders, we planned the entire event in a manner that highlights our open culture, innovative approach and belief in convergence. These four years have been a landmark and today we have achieved geographical reach, scientific tools, research, domain expertise and a great international backing to ensure our clients always get the best. We would like to thank some of our key clients like Philips, P&G, UB Group, Renault, Blue Star, Mattel Toys, Intel, Adidas, Ray Ban and our esteemed associates for helping us reach this scale and position of strength.” Nayak further said, “We are a part of this industry where advertising is what we do and out-of-home is the business we are into. We understand that clients have various requirements that may crop into a discussion at any point in time. We believe that each and every employee is well equipped to handle and provide basic information about all aspects of the OOH domain to the client. This thought was established through this activity and we surprised ourselves with the efficiency displayed even in an ‘Adla Badla’ environment.”
Through ‘Adla Badla’ every employee found a picture of his or her colleague on his/her soft board the previous morning. The person then had to get into the other employee’s character for the whole of the next day by mimicking him, sitting in his place and actually doing all the things that particular employee does on a normal day. Basically it was a “live the life of” another associate of yours for a day, establishing through this in situ role play the convergent thought in a very unique and innovative manner.
Member of the Aegis Media network, the Posterscope Group today has five independent brands in India – Posterscope, Brandscope, Hyperspace (Retail and Digital) PSI (Airports & International OOH) and Ambient OOH. Posterscope is present across 25 cities with a team of 120 people.