The campaign which kicked off on July 24 highlights the new super luxury projects The Eiffle and Mon de Provence
Best Media Info Bureau | Delhi | September 5, 2012
Percept Out-of-Home has rolled an outdoor activity for real estate firm Krrish Group. The objective behind the dual campaign has been to highlight the new logo and luxury projects âMon de Provenceâ and âThe Eiffleâ of the real estate brand in Delhi. The ongoing OOH activation kicked off on July 24, 2012.
Based on the demographic of the companyâs existing clientele, the OOH campaign starred the new logo at select locations in Delhi such as Ashram Flyover, Bhairon Marg, Chanakyapuri, Cyber Green Gurgaon, Defence Colony, Munirka Flyover, Nelson Mandela Marg, Okhla Flyover, South Extension Flyover and Sultanpur. The types of billboards used are large format billboards, backlit walls and Mupi.
Rajneesh Bahl, Business Head-Outdoor, Percept OOH, said, âThe teaser campaign has put the spotlight on the brand in the clutter of other real estate brands in Delhi-NCR. The strategically placed billboards on main arterial routes and junctions created a visual appeal for the target audience of Sec A+ and A.Â As a result of the OOH activity, there have been customer queries for its two newly launched luxury projects Mon de Provence and The Eiffle.â
Aishwarya Soni, Director, Krrish Group, said, âWe have ongoing dual campaigns, one for launching Krrish Groupâs new logo, and second, launching of new ultra-luxurious apartments and penthouses. The successfully executed OOH campaign has created the right visual communication for our target audience.â