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Pepsi’s new game-changer ‘Cricket on Twitter’

Pepsi, one of the global sponsors of ICC World Twenty20, 2012 Sri Lanka celebrates the way fans tweet & enjoy T20 cricket

BestMediaInfo Bureau | Delhi | September 12, 2012

Ever imagined playing live cricket on Twitter? Hitting boundaries, playing shots and scoring runs
  Pepsi, known for its clutter breaking campaigns and innovative social media initiatives, has launched a first of its kind cricket tournament, Pepsi Tweet20 for its Twitter followers. Aimed at creating a ‘na tameez’ playing experience for its fans on Twitter, this initiative is already creating waves and will give its highest scorer a once in a lifetime opportunity to watch the India matches live in Sri Lanka. This contest like Pepsi’s on-air campaign starring Ranbir Kapoor,Mahendra Singh Dhoni, Virat Kohli and Suresh Raina takes forward the Change the Game philosophy and extends it to the cricket crazy fans across the nation.

This contest brings the fact-paced and thrilling format of T20 Cricket on Twitter for the very first time by actually letting fans play the sport. Pepsi’s twitter handle @PepsiIndia tweets a ball, anyone can follow Pepsi and reply to the tweet with a shot. The right shots helps one score runs while the wrong shots can get them out. The top scorer will bag an opportunity to be a part of the fanaticism associated with the sport and watch the action live from Pepsi’s very own dugout right on the field.

Speaking on this latest innovation, Homi Battiwalla, Senior Director – Marketing (Colas, Juices & Hydration), PepsiCo India, said,“Cricket today has become entertaining, glamourous & action packed
 and our latest campaign aims at celebrating the irreverent & zany side of T20 cricket fans. Last year, we changed the way cricket is played with innovative shots; this year we not only shift the spotlight to millions of fans across the country, but also changing the game on Twitter. Our new and exciting Pepsi Tweet20 contest allows us to engage with our Twitter fans like never before. We look forward to creating a na tameez experience for the winner in Sri Lanka.”

Prabhat Bhatnagar, Chief Creative Officer, Digivaasi the developer of the contest said, “This contest reiterates the craze with which India watches the sport and extends it to its fans on Twitter. While, it’s a complex gaming engine that lets thousands of fans play simultaneously, the actual user experience is very simple, which is what makes it addictive and fun.”

Similar to the on-air ad films, this contest too revolves around the passionate spirit of the young Indian Twenty20 cricket fans who enjoy watching the exciting format with the same irrepressible & unorthodox fervour reflected in the cricketers’ game on-field. Whether it’s the films on-air or the innovative dugout inside the stadium or the latest Twitter contest, all its initiatives aim at creating a ‘na tameez’ experience for the cricket fans of our country.


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