Mindshare Mumbai wins Media Agency of the year at Spikes Asia 2012

Taproot Mumbai secures second place for the Independent Agency of the year

BestMediaInfo Bureau | Delhi | September 18, 2012

The winners of the Spikes Asia 2012 Awards have been announced tonight at the hotly anticipated Awards Ceremony which took place at the Grand Theatre, Marina Bay Sands in Singapore.

Indian agencies won 47 medals including a Grand Prix and 2 Gold medals. Mindshare Mumbai was declared Media Agency of the year which also picked the Media Grand Prix. Taproot Mumbai secured second place for the Independent Agency of the year.

Ten juries have been working in Singapore to choose 397 deserving winners from an initial 4,860 entries. The 2012 awards have been given as follows:

Branded Content & EntertainmentNew – 17 winners: 1 Grand Prix, 1 Gold, 9 Silver, 6 Bronze
Grand Prix: Host Sydney, Australia, Air New Zealand, 'The Kiwi Sceptics'

Creative Effectiveness New – 4 winners: 1 Grand Prix
Grand Prix: Clemenger BBDO Melbourne, Australia, Nab, 'Break Up'

Design – 28 winners: 1 Grand Prix, 4 Gold, 8 Silver, 15 Bronze
Grand Prix: Iyamadesign Tokyo, Japan, Kamoi Kakoshi, Mt Ex Taipei

Digital– 29 winners: 1 Grand Prix, 4 Gold, 12 Silver, 12 Bronze
Grand Prix: Dentsu Tokyo, Japan, Honda Motor, 'Connecting Lifelines'

Direct – 28 winners: 1 Grand Prix, 6 Gold, 11 Silver, 10 Bronze Grand Prix: JWT Melbourne, Australia, Melbourne Writers Festival, 'Wi-Fiction'

Film – 43 winners: 1 Grand Prix, 10 Gold, 18 Silver, 14 Bronze
Grand Prix: Cheil Worldwide Seoul, South Korea, Amsung Electronics, 'What Does Your Mind See'

Film Craft – 23 winners: No Grand Prix, 3 Gold, 7 Silver, 13 Bronze

Integrated – 8 winners: No Grand Prix, 2 Gold, 2 Silver, 4 Bronze

Media– 41 winners: 1 Grand Prix, 6 Gold, 14 Silver, 20 Bronze Grand Prix: Mindshare Mumbai, India, Hindustan Unilever, 'Where What You Grow Is What You Eat'

Mobile – 13 winners: 1 Grand Prix, 1 Gold, 4 Silver, 7 Bronze
Grand Prix: Party Tokyo / Dentsu Tokyo, Japan, Sony, 'Make TV'

Outdoor– 50 winners: 1 Grand Prix, 10 Gold, 14 Silver, 25 Bronze Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, '#Cokehands'

PR – 17 winners: No Grand Prix, 2 Gold, 6 Silver, 9 Bronze

Print – 24 winners: 1 Grand Prix, 4 Gold, 6 Silver, 13 Bronze
Grand Prix: DDB Sydney, Australia, Volkswagen, 'Bikers-Police'

Print & Poster Craft – 18 winners: 1 Grand Prix, 2 Gold, 6 Silver, 9 Bronze
Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, '#Cokehands'

Promo & Activation– 37 winners: 1 Grand Prix, 10 Gold, 14 Silver, 12 Bronze
Grand Prix: 303Lowe Sydney, Australia, Ikea, 'Ikea Catalogue'

Radio – 17 winners: 1 Grand Prix, 3 Gold, 5 Silver, 8 Bronze
Grand Prix: JWT Singapore, Singapore, Unilever Singapore, 'Radio Prank'

List of Indian winners:

BBDO was presented with the Network of the Yeartrophy with DDB coming second followed by Leo Burnett in third.

DDB, Sydneywas honoured with the Agency of the Year. Runners up were Dentsu, Tokyo coming in second place and BBDO Guerrero, Makati City in third.

The Independent Agency of the Year was awarded to PARTY, Tokyo with Taproot, Mumbai in second and The Monkeys, Sydney in third.

The inaugural Spikes Palm award, given to the best Production Company, was taken byExit Films, Melbourne. Revolver, Sydney came in second and Finch, Sydney third.

The Media Agency of the Yeartrophy was awarded to Mindshare, Mumbai with Cheil Worldwide, Seoul taking second place and in third, Whybin\TBWA Group, Sydney.

During the Awards, the prestigious Advertiser of the Year accolade was presented to P&G Asiain honour of their commitment to engage their consumers by not only embracing but also expecting creativity in their product communications around Asia. Freddy Bharucha, Chief Marketing Officer of P&G Asia was on stage to collect the award.

Also announced at the Awards were the winners of the Young Creative Spikes Competitions. India took the gold medal in the Young Spikes Media Competition whilst the team from Hong Kong took gold in the Young Spikes Integrated Competition. The new Agency Shoot Out Competition saw The Philippines going home with gold. After the awards, delegates celebrated into the night at the official Spikes Asia After Party which took place at the Avalon nightclub, Marina Bay Sands in Singapore.

1,800 delegates from 27 countries have enjoyed three days of inspiring content, have viewed great work, and participated in fun networking events.

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