The Taiwanese company plans aggressive media activities across TV, print, OOH and digital
BestMediaInfo Bureau | Delhi | September 28, 2012
Mash Advertising has won the creative duties for AOC Colour TV, an international lifestyle brand of TPV Technology Ltd. TPV is a $12 billion business conglomerate based in Taiwan. The group designs and manufactures a wide range of LED and LCD displays for global distribution across Europe, North and South America, Australia, China, India and many other Asian countries.
TPV has a network of global facilities with a production capacity of over 6.5 million LED/LCD units a month. It has a workforce of over 50,000 employees across the globe in more than 100 countries.
Having a substantially high media budget, the company has planned aggressive promotional activities across all media platforms such as TV, print, OOH and digital. They also have roped in Kalki Koechlin as brand ambassador for AOC TV.
Seema Bhatnagar, Marketing Director, TPV India, said, âWe were very happy with the cutting edge creative and thinking presented by Percept. Their approach definitely matches our aggressive footprint that we have chalked out for this market.â
Amitabha Lahiri, CEO, MASH Advertising, said, âWe are simply delighted with this feat. One of the key yardsticks of a buoyant economy is the consumption of high-end consumer electronic items. And India has been scoring high on this for the past few years. The product quality of AOC coupled with an existing equity in the colour monitor segment will help us strengthen the brand footprint in India.â