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JWT Delhi appoints Ogilvy’s Prasanna Kulkarni as ECD

The agency had also recently appointed Nitin Pradhan of McCann Erickson as ECD. Their induction is aimed at building up JWT’s digital and creative strengths

BestMediaInfo Bureau | Delhi | September 3, 2012

Prasanna Kulkarni

JWT has appointed Prasanna Kulkarni and Nitin Pradhan as Executive Creative Directors in its Delhi office. These appointments are part JWT India’s strategic build-up of digital and creative capabilities to ensure that its clients continue to have access to the best of talent available in the country.

Kulkarni, who has over 14 years of experience in advertising, brand strategy and digital media, was leading a creative team at OgilvyOne Worldwide for over five years before joining JWT. Under his creative leadership, teams have consistently displayed creative and design excellence and have won accolades at all major industry events. He has worked for clients like Orange, IBM, Diageo, Cadbury, Lenovo, HSBC, Hindustan Unilever and British Airways to name a few.

Speaking on the appointment of Kulkarni, Max Hegerman, Digital Head, JWT India, said, “We are very excited about the addition of someone of Prasanna’s calibre. As a digital native, he brings in an abundance of hands-on digital experience and a passion for the space. Prasanna will partner with Sushobhan Chowdhury (Head of Digital Strategy) and Rahul Kaul (Technology/UX Head) to lead and mentor digital-specific core teams in New Delhi and Mumbai, which will support all JWT offices in India. Prasanna will have an immediate impact on our digital creative capabilities. I am excited to have Prasanna as a part of the core leadership team at JWT Digital.”

Pradhan, who has moved in from McCann Erickson, has a career spanning over 12 years, during which he has worked with many leading brands across agencies. Some of the key brands that he has been associated with are KBC, Tata Sky, Nescafe and Close-up to name a few. Pradhan will work closely with Bobby Pawar, Chief Creative Officer, on special projects, besides handling some of the key brands at JWT Delhi.

“I am delighted to have Nitin Pradhan joining the JWT family. Over the long discussions I have had with Nitin, I have found him to belong to the brand of creative people who do not sacrifice diligence, perseverance and detailing on the altar of creative vehemence. The correct mix of all these wonderful traits is what Nitin brings to the table and I am looking forward to working closely with him,” said Sanjeev Bhargava, Managing Partner, JWT Delhi.

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Comments (1)
  • Priyank- 8 years ago

    Congrats Prasanna We all are happy for u sirji