Indigo Consulting rolls out digital campaign for KBC 2012

To create brand impact, the marketing campaign has been launched on major portals such as Yahoo, Rediff, aggregators and other niche websites

BestMediaInfo Bureau | Delhi | September 7, 2012

Indigo Consulting, a Leo Burnett company, has been roped in by Sony Entertainment Television to launch the digital media campaign for its very popular show, Kaun Banega Crorepati. The agency has kick-started the digital initiatives for the show's sixth season, which is scheduled to start airing from September 7, 2012.

With the objective of creating brand impact, the marketing campaign has been launched on major portals such as Yahoo, Rediff, aggregators and other niche websites.

Regarding the move to market KBC in the digital sphere, Danish Khan, Senior Vice-President – Marketing, Sony Entertainment Television, said, “KBC has been a household name for a long time now. But we wanted to up the ante for the sixth season of the show.  Indigo Consulting has done some fabulous work in the digital space. The freshness they bring to each project is exactly what we needed to keep pace with the evolving market terrain.”

Sunil Kher, Director – Digital Strategy & Business Development, Indigo Consulting, added, “This year's KBC campaign celebrates the power of knowledge. We are happy to extend this concept online for Sony and help them achieve maximum impact.”

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