IBF to focus on digitization with 'all its might'

Reschedules Indian TV Fest'12 which was to be held in Goa on November 2-3

BestMediaInfo Bureau | Delhi | September 14, 2012

In view of completion of the first phase of digitisation across metros, Indian Broadcasting Foundation (IBF) has decided to reschedule the dates for the Indian TV Fest '12 (ITF'12), India's first television festival. ITF'12 was earlier scheduled to be held in Goa on November 2-3, 2012.

Digitisation of cable TV is the next step forward for the Indian TV industry. Measures have been taken that no further delays happen in the implementation with the Ministry of Information & Broadcasting and the broadcast industry taking keen interest in the same. IBF, the sole governing body for broadcasters in India, has decided to channel its focus and all its might towards ensuring a successful rollout of digitisation.

Announcing the rescheduling, Uday Shankar, President, Indian Broadcasting Foundation, said, “We at IBF are committed to the successful implementation of digitisation. At this stage our priority is to ensure that we put in all the industry might behind digitisation so that it is successfully completed by the sunset date of November 1, 2012. We understand the importance of this date for the television broadcasting industry; hence IBF has deferred ITF '12 to a new date. I would also like to add that from the time we announced the Indian TV Fest'12, we have received encouraging support from industry peers, sponsors, media and from delegates who have registered with us. This overwhelming response is an indication to the enthusiasm and interest for the festival.”

While the industry is bracing itself to usher in a new era, many members of the broadcasting industry, its allied industry and MIB are likely to be busy with last-minute execution and operational details. Indian Broadcasting Foundation received many requests to reschedule the dates of the festival. Being a representative body of the industry, IBF has decided to take the decision that is going to be appreciated by all beneficiaries.

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