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First Indian Idol and now KBC, Sony woos online audiences

The one-stop destination offers ability to train oneself by playing the KBC ‘Web Game’ and engage with the lovable “Computer-ji” app

BestMediaInfo Bureau | Delhi | September 10, 2012

Sony Entertainment Television has been continuously exploiting the digital mediums to woo its online audiences. Post the success of MyIndianIdol.com, MSM is offering viewers to engage with India’s favourite game show Kaun Banega Crorepati on its official portal www.KBCSony.com.

The one-stop destination for all KBC fans offers – ability to train oneself by playing the KBC ‘Web Game’, get unseen snippets, watch contestants’ journey onto the hot seat  and engage with the lovable “Computer-ji” app.

For the first time in the history of Indian Idol, auditions were also held online for recently concluded sixth season of and users got a chance to participate by uploading their audition videos on MyIndianIdol.com. An overwhelming response led to more than 15,000 entries with people uploading videos from every corner of the country.

MyIndianIdol.com also enabled viewer engagement through an innovative and dynamic application called the “Popularity meter’ where users knew how popular their favourite contestants were on a daily basis.

These features were supplemented with a large dose of special moments, blogs and videos that led MyIndianIdol .com to garner more than 21 million views worldwide.

Nitesh Kripalani, Senior Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network, said –“For the first time in Indian Idol’s history, MyIndianIdol.com not only provided an online platform to discover talent across India, but also enabled online engagement of viewers.”

Sneha Rajani, Senior EVP & Business Head, SET said “We are glad to receive such an overwhelming response from the viewers to MyIndianidol.com. With www.KBCSony.com we look forward to reach out and engage with a larger community of viewers online.”


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Comments (13)
  • NAUSHAD HUS- 8 years ago

    Dear Sir, Mai kbc me jana hai pls gide me...........

  • Ajit Ray- 8 years ago


  • Harish Soni- 8 years ago

    Hi I wana play this game with BAchhan Ji

  • pankaj lakh- 8 years ago

    How are you. pleass call me

  • jayesh a ra- 8 years ago

    me kbc me aana chahta hu.pls.call me my mo. no

  • satgur- 8 years ago

    isr hum director banana chahte hai uske liye hume ek chance aur paise ki zaroorat hai aur woh hum apni mehnat sekmana chahte hai my numbrs r 9781925638 and 8437531057

  • prabhu- 8 years ago

    i want to join it.tell me how?

  • vikram pawa- 8 years ago

    sir mai kbc mai particepate karna chata hun but mujhe kbc tak jane ka rasta samjh nahi araha hai plz sugg.me

  • Vasant Ramd- 8 years ago

    Mai KBC me Bhag lena chahata hu uske liye kya karana padega pls.call me 9029569469

  • NILESH TOSH- 8 years ago

    i want to see sirji (bachhanji) in kbc pls call or send mail

  • kuldeep yad- 8 years ago

    Sir, Please call me for playing KBC Kuldeep Yadav, B-365 Sainik Vihar Kankar Khera , Meerut (U.P)Mob:-09719552570

  • vijay kumar- 8 years ago

    vill-mahadewa post -pagar Ditt-basti up mob no 09839822909

  • Sunil goswa- 8 years ago

    I would like to participate in KBC.I m in a big problem please help me.And tell me how to reach in auditions in KBC. Thanking YOU. Regards - Sunil Goswami Surat Gujrat. (Mob.) - +919925000376