Madison Media Infinity bags Grand Emvie; Cadbury gets inaugural ‘Client of the Year’ award
BestMediaInfo Bureau | Delhi | September 4, 2012
The excitement and celebrations were at a high with the announcement of Media Agency of the Year that went to Mindshare for the fifth time in a row at Emvies Awards 2012 held at Taj Lands End in Mumbai on September 3, 2012. With 4 Gold, 7 Silver and 6 Bronze awards, Mindshare topped with 160 points and had secured 27 nominations.
Cadbury was honoured with the inaugural Client of the Year Award while Madison Media Infinity bagged the Grand Emvie for Saffolalife - Saving Private Heart campaign. MEC, Mindshare and Madison Media - Pinnacle won the People’s Choice Award.
Mindshare was closely followed by Madison Media’s Pinnacle that won 6 Gold, 4 Silver and 1 Bronze adding 135 points. The agency had 15 shortlists.
Maxus remained the third most awarded agency with 3 Gold, 2 Silver and 1 Bronze (85 points). It had got 19 nominations this year.
In the fourth place was Madison World’s other agency, Madison Media Infinity, which won four awards from 5 shortlisted entries. The agency bagged 2 Gold, a Silver and 1 Bronze medals, giving it a total of 65 points including Grand Emvie.
Lodestar UM won 2 Gold and 6 Bronze medals from 13 nominations and remained at No. 5 with 60 points.
MEC finished sixth with 1 Gold, 1 Silver, 6 Bronze awards (55 points). The agency converted 8 out of 9 nominations into medals.
GroupM-Dialogue Factory won 2 Gold, 1 Silver, 1 Bronze and stood seventh with 45 points. It had secured 5 nominations.
There was a tie at No. 8 between MediaCom and Starcom MediaVest Group with both agencies getting 35 points. Mediacom won 1 Gold, 1 Silver, 2 Bronze medals out of total 9 nominations while Starcom MediaVest Group won 1 Gold and 2 Silver awards from 4 shortlisted entries.
The tenth most awarded agency was DDB Mudra Max with 2 Silver and 2 Bronze awards adding up to 30 points. It had got 5 nominations.