DTH growth in India slows further, says MPA

Till June 2012, the DTH players added only 4.4 million gross subscribers, taking the cumulative gross base to 48.8 million subscribers

BestMediaInfo Bureau | Delhi | September 20, 2012

In Q2 2012, India's DTH operators were expecting to get a much bigger boost in subscriber figures from the IPL cricket season and the scheduled rollout of the mandatory digitisation initiative. Unfortunately, IPL performed below expectations while the digitization rollout was pushed back four months. For the six months ending June 2012, the industry added only 4.4 million gross subscribers, taking the cumulative gross base to 48.8 million subscribers, according to the latest report from Media Partners Asia.

One big positive development however has been the reduction in churn rates as active-to-net-subscriber ratios improved. For the period under review, the total industry active base stood at 29.8 million with Videocon d2h and Tata Sky as the major contributors to active subscriber additions. Dish TV still has the biggest share of active subscribers with 23 per cent, followed by Tata Sky and Airtel with 19 per cent each.

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