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Dish TV introduces recharge through IMPS

Becomes India’s first DTH Operatorlive on IMPS Merchant payments 

BestMediaInfo Bureau | Delhi | September 19, 2012

In yet another first andpioneering initiative by the industry leader, Dish TV India- Asia’s largest DTH operator launched recharge option through Interbank Mobile Payment Service (IMPS), an initiative through National payment corporations of India (NPCI)whichis an umbrella organization for retail payments in India and was incorporated by untiring efforts of Reserve Bank of India (RBI) and Indian Banks Association (IBA). Through this initiative, Dish TV will provide its 13.5 million subscribers a convenient option to make payment and recharge their account anywhere, anytime 24*7. Dish TV is the only DTH player to extend the recharge facility on IMPS directly through the Bank.

Presently customers can utilizethe IMPS service through four platforms –Mobile Applications and very soon will be on Short Message Service (SMS), Dish TV website and Interactive voice response (IVR). All, the customer has to do, is feed in the required information in any of the four platform and the recharge amount will be added to their existing account instantly.

Commenting on this initiative, Salil Kapoor, Chief Operating Officer, Dish TV, said, “As a pioneer and market leader of the DTH Industry we strongly believe that the future is all about technology based secure and convenient payment options. And IMPS clearly has the potential to change the retail payment ecosystem. As a 13.5 million strong family, our current focus is to bring novel recharge solution for our valued customers.”

A. P Hota, Managing Director & CEO, NPCI, said,” We are proud to be associated with Dish TV. IMPS merchant payment provides instant recharge solution through mobile payment arrangement that empower the transaction accessible from anywhere and at anytime. Our alliance will help customers and help both companies Dish TV and IMPS. When market leader like Dishtv joins such initiatives it is bound to spread across faster among customers and market.”

“It’s our attempt in offering customers more delight, convenience and power to enjoy uninterrupted entertainment by simple recharge through SMS or IVR or by downloading Mobile Application on your mobile. IMPS, is India’s first instant, real time, 24*7 fund transfer facility which will help our customers to recharge their account within a span of few seconds available through easy platform.”

Interbank Mobile Payment Service or IMPS, a platform created by NPCI in collaboration with 50 member-banks, enables payment services such as online ticket booking, mobile/DTH recharge, among others. The customers will need to register with the IMPS. At present, sevenof the 50 member-banks of NPCI permit merchant payment service. All, the customer has to do is go to Merchant Interbank Mobile Payment Service (IMPS) section on your Mobile Banking application, using any of the four platform, type in the required information which is Merchant Mobile: 1111222222, Merchant MMID: 9532532, Amount: Rs. XX/- , Payment Reference: (11-digit VC no.) and MPIN: XXXX. The required recharged amount will be transferred to the customer account within a span of 15-20 seconds.

Dish TV has associated with YES Bank to provide IMPS payment option to customers. Also more information is available on Channel no 999 on Dish TV.

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