Dabur Amla signs Priyanka Chopra as Brand Ambassador

The largest brand in Dabur India's portfolio undergoes youthful makeover; comes with a new 'Mazbooti bhi, Khubsoorati bhi' proposition

BestMediaInfo Bureau | Delhi | September 4, 2012

India's largest natural personal care company Dabur India Ltd launched one of its largest brand and India's most preferred hair oil -- Dabur Amla hair oil – in a new, youthful avatar. The company also announced the signing of Bollywood star Priyanka Chopra as the new brand ambassador for Dabur Amla Hair Oil, which has been restaged with a younger, modern look & a brand new product proposition of “Mazbooti bhi, Khubsoorati bhi”.

Dabur Amla Hair Oil's new identity now has Priyanka Chopra's face on the front label, making this over 60-year-old brand more contemporary and relevant in consonance with today's lifestyle. “Dabur Amla hair Oil has always been associated with beauty and has been known as the key behind strong, healthy, long and beautiful hair. The new look maintains the continuity with the brand's beauty association while infusing a youthful appeal,” said Minoo Phakey, Marketing Head – Hair Oils, Dabur India Ltd.

Speaking about her association with Dabur Amla Hair Oil, Priyanka Chopra said, “I am really excited to get associated with an iconic brand like Dabur Amla. I was introduced to this brand years ago by my mother and I have been a loyal user of the Dabur Amla hair oil since then. Being in the cine business, my hair goes through a lot of styling, chemical treatment etc on a daily basis. I make it a point to nourish my hair with its weekly dose of champi with Dabur Amla hair oil. It nourishes my hair from within and makes it stronger from within”

Dabur Amla is a brand that has constantly evolved as the epitome of beauty for Indian women, and the brand has always been endorsed by the reigning beauty queens of Bollywood. Now, Dabur India is taking Dabur Amla's association with beauty a step further with its association with Priyanka Chopra. “Hair oil is an integral part of traditional Indian lifestyle, and generations of women have relied on the natural benefits of oil to keep their hair strong and healthy. Dabur Amla Hair Oil penetrates deep into the hair instantly, providing intensive care without leaving a greasy feel,” Ms Phakey added.

The Rs 500-crore Dabur Amla Hair Oil is the largest brand in Dabur India's portfolio. It is today the largest hair oil brand in the country with over 60 million consumers. The brand has always being synonymous with beauty & has been endorsed by well-known celebrities like Jayaprada, Sridevi, Juhi Chawla, Karishma Kapoor and Rani Mukherjee.

Info@BestMediaInfo.com

Info@BestMediaInfo.com