Creates an innovative and interactive game to engage the online game buffs; plans roadblock on Youtube, Yahoo and MSN
BestMediaInfo Bureau | Delhi | August 31, 2012
Zee Cinema, is all set to showcase the World TV premiere of the blockbuster,Â â€˜Brooke Bond Taj Mahal presents Agent Vinod powered by Blackberryâ€™Â onÂ Saturday, September 1, 2012 at 8 pm.
Zee Cinema has chosen to promote this premiere through innovations in the digital space. The aim is to inform viewers about the premiere through innovative ways of engagement in a phased digital effort built around the content platforms cherished by young audiences.Â To engage the online game buffs, an innovative and very interactive game has been created by the channel. It is currently hosted on Facebook (http://apps.facebook.com/mere-dost-ki-pungi).Â The game is about playing pranks with oneâ€™s friends and is titled â€˜Mere Dost Ki Pungiâ€™, taking off from the popular song ,Â â€˜Pungiiâ€™Â from the film.Â Besides this, the channel is engaging with the users online by showing â€˜behind the scenesâ€™ footages and also highlighting unknown facts aboutÂ â€˜Agent Vinodâ€™.
The masthead of Youtube will be taken over on 1stÂ September with an interactive creative that will enhance the premiere tune-in, have trailers, behind the scene footage, trivia and the option to play an application. There will be significant take-overs on other major portals like Yahoo and MSN. On the same day, there will also be aÂ â€˜Youtube Mobile Roadblock,â€™Â wherein anyone accessing any video on youtube using their mobile will be able to catch the â€˜Agent Vinodâ€™ tune in. The premiere of â€˜Agent Vinodâ€™is being promoted across the biggest DTH players of India - Dish TV and AirtelÂ -Â along with a robust campaign.
â€˜Agent Vinodâ€™Â promos have played in 400 cinema screens across 13 major cities (Hindi Speaking Markets) during the screening of Salman Khanâ€™s â€˜Ek Tha Tigerâ€™. The outdoor campaign will continue till 1stÂ September, the day of the TV premiere with prominent hoardings in Mumbai. The on-air campaign ofÂ â€˜Agent Vinodâ€™Â is being played out across the Zee Network, like Zee Cinema, Zee TV, Zee Marathi, Zee Bangla etc., and also across news channels, music channels, Bollywood entertainment channels and kidsâ€™ entertainment channels. The promos have been customized for each target genre to ensure maximum brand recall:
On kids channels: It is an animation promo, where the protagonists and antagonists are shown in an animated avatar
On music channels: The best songs of the movie are used in the background score while showcasing highlights from the film
On news channels: The creative showcases India & Pakistan coming together
Zee Cinema has also taken the world television rights ofÂ 'Barfi', 'Joker' and 'Heroineâ€™. With its vast library, Zee Cinema is the preferred destination for viewers to watch the biggest blockbusters in the comforts of their home.