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Zee Cinema lines up digital innovations for TV premier of ‘Agent Vinod’

Creates an innovative and interactive game to engage the online game buffs; plans roadblock on Youtube, Yahoo and MSN

BestMediaInfo Bureau | Delhi | August 31, 2012

Zee Cinema, is all set to showcase the World TV premiere of the blockbuster, ‘Brooke Bond Taj Mahal presents Agent Vinod powered by Blackberry’ on Saturday, September 1, 2012 at 8 pm.

Zee Cinema has chosen to promote this premiere through innovations in the digital space. The aim is to inform viewers about the premiere through innovative ways of engagement in a phased digital effort built around the content platforms cherished by young audiences. To engage the online game buffs, an innovative and very interactive game has been created by the channel. It is currently hosted on Facebook (http://apps.facebook.com/mere-dost-ki-pungi). The game is about playing pranks with one’s friends and is titled ‘Mere Dost Ki Pungi’, taking off from the popular song , ‘Pungii’ from the film. Besides this, the channel is engaging with the users online by showing ‘behind the scenes’ footages and also highlighting unknown facts about ‘Agent Vinod’.

The masthead of Youtube will be taken over on 1st September with an interactive creative that will enhance the premiere tune-in, have trailers, behind the scene footage, trivia and the option to play an application. There will be significant take-overs on other major portals like Yahoo and MSN. On the same day, there will also be a ‘Youtube Mobile Roadblock,’ wherein anyone accessing any video on youtube using their mobile will be able to catch the ‘Agent Vinod’ tune in. The premiere of ‘Agent Vinod’is being promoted across the biggest DTH players of India - Dish TV and Airtel - along with a robust campaign.

‘Agent Vinod’ promos have played in 400 cinema screens across 13 major cities (Hindi Speaking Markets) during the screening of Salman Khan’s ‘Ek Tha Tiger’. The outdoor campaign will continue till 1st September, the day of the TV premiere with prominent hoardings in Mumbai. The on-air campaign of ‘Agent Vinod’ is being played out across the Zee Network, like Zee Cinema, Zee TV, Zee Marathi, Zee Bangla etc., and also across news channels, music channels, Bollywood entertainment channels and kids’ entertainment channels. The promos have been customized for each target genre to ensure maximum brand recall:

On kids channels: It is an animation promo, where the protagonists and antagonists are shown in an animated avatar

On music channels: The best songs of the movie are used in the background score while showcasing highlights from the film

On news channels: The creative showcases India & Pakistan coming together

Zee Cinema has also taken the world television rights of 'Barfi', 'Joker' and 'Heroine’. With its vast library, Zee Cinema is the preferred destination for viewers to watch the biggest blockbusters in the comforts of their home.

Info@BestMediaInfo.com

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