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ValueFirst Messaging renamed as ValueFirst Digital Media

ValueFirst recently acquired online SMS giants Way2SMS and 160By2 and Bangalore-based mobile marketing platform provider mGinger

BestMediaInfo Bureau | Delhi | August 16, 2012

ValueFirst, India’s leading Digital Media Company, has changed its name from ValueFirst Messaging to ValueFirst Digital Media Pvt. Ltd™. This change is part of a larger rebranding effort to emphasize the company's commitment to digital media. The announcement was made jointly by Chairman & MD, Vish Bajaj and CEO, Kumar Apoorv of ValueFirst.

This name change will serve as an opportunity to re-brand the company and allow it to showcase the wide range of digital assets that ValueFirst has developed.

Announcing the new name, Chairman & Managing Director, Vish Bajaj said, “The company’s technology and its product portfolio had evolved in response to the customer requirements and our new name now mirrors the expanded business and market segment in which the company now operates. The company is powering billions of digital interactions every month and the new name embraces its new stature and positioning.”

ValueFirst Digital Media enables businesses to reach out to right target audience through Mobile and Internet platforms via SMS, Voice, E-Mail and Internet solutions. It is the largest and fastest growing Digital Media company with over 50 million registered users adding over 40,000 new users every day.

“The name promotes the strong Digital Media background and technology expertise of our company" said Kumar Apoorv, CEO, ValueFirst. This new company name reflects our positioning and is a reflection of the company's refined and enhanced business strategy, he added. The new name of the company will provide the company with a fresh new corporate image and identity which will benefit the company and is in the interests of the company and the shareholders as a whole.

Founded in 2003, ValueFirst is the largest and fastest growing digital media company in India- straddles both in Internet and Mobile. Owning a range of communities with over 50 million registered users, ValueFirst employs over half a thousand people. ValueFirst recently acquired large online SMS giants Way2SMS and 160By2 and Bangalore-based mobile marketing platform provider mGinger in an all-cash deal.


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