The new division will combine the assets and talent from Disney, UTV and Indiagames to drive growth in games, video and audio services for mobile, online and interactive TV
BestMediaInfo Bureau | Delhi | August 3, 2012
The Walt Disney Company India has restructured the companyâs digital assets in order to better drive growth in games, video and audio services for mobile, online and interactive TV.Â The new division -- DisneyUTV Digital -- will combine the businesses and talent from Disney, UTV and Indiagames.Â All content and brands from Disney, Marvel, UTV, bindassÂź, as well as original content and games, will now be developed and managed by DisneyUTV Digital.
The digital division will be spearheaded by Vishal Gondal as Managing Director. Samir Bangara also Managing Director of the division and Vishal will work in collaboration to drive DisneyUTVâsfuture growth. Both Gondal & Bangara built Indiagames into Indiaâs premier gaming company, earningclose to 50% market share in the country.
The DisneyUTV Digital team will manage all mobile, video, audio, broadband, ITV, games and virtual worldâs initiatives, with a combined audience reach of over 300 million in India.Previous successes from the Disney and UTV teams in India include several innovative and popular products in the country including âAudio Cinemaâ (aÂ firstÂ of its kind movie-on-your-phone service), âDivya Kathayeinâ (devotional content on mobile in 7 languages), âDigital Studioâ (series of original content developed for the web and mobile), âSponsored Tweetsâ (Â the TwitterÂ advertisingÂ platformÂ ), successful mobile games such as âAladdinâ (Indiaâs leading paid mobile game with over 8.2 million downloads), âDLF IPL CricketâÂ (the official mobile game for the DLF IPL Franchise), âCricket Feverâ with over 20 million downloads, âRa.One Genesisâ (which saw over 1 million downloads within a week of its launch) and âClub Penguinâ, the #1 virtual world for children in the country as well.
DisneyUTVâs Digital teams will innovate and deliver unique cross platform and cross media digital experiences focused on entertaining the Indian digital audiences across age groups.
Disney UTVâs digital division will bestructured under the following leads:
Digital media in India is evolving rapidly with mobile leading the way. The country has theÂ world's third largest mobileÂ Internet user baseÂ with over 121 million users (of whom 59% are monthly active users) as of December 2011 in addition to the 85 million PCs and growing number of tablets*. With the launch of 3G and onset of 4G services, digital consumption of entertainment is at an all time high and is exhibiting strong growth with new monetization models emerging around Freemium and Ad-funded content.
*SOURCE: IAMAI â Internet and Mobile Association of India as of August 2011.