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Tata Housing markets through La Tomatina fest app on Facebook

The application promotes its upcoming township project based on the theme of Mediterranean lifestyle of Spain

BestMediaInfo Bureau | Delhi | August 30, 2012

La Tomatina, the famous tomato fight festival held in Bunol, Spain, on the last Wednesday of August, began yesterday. Party seekers from all over the world flock to the town of Bunol to get involved in the tomato fight purely for fun. Their weapons are tomatoes and their enemies are everybody, and during the fight everybody turns red.

Tata Housing has brought this fun live on your screen through a Facebook application and invites all to be part of this festival virtually by clicking on this link: http://bit.ly/THLaTo

The La Tomatina application on Tata Housing’s Facebook page offers a choice of seven tomatoes with various attributes such as Super Cool, Adorable, Stylish, Well-Travelled, Peppy, Celebrity and Cosmopolitan. So you can splash the most suited tomato on your friend and colour the Facebook wall red. Friends also have an opportunity to take revenge and hurl back a tomato that suits one’s friend.

The application promotes Tata Housing’s upcoming township project called La Montana in Talegaon, which is based on the theme of Mediterranean lifestyle of Spain. La Montana is strategically located near Pune, in the lush green landscape of Talegaon, with the hills of Lonavala as its neighbours. Which means peace and convenience have finally found an address where they can coexist.

Rajeeb Dash, Marketing Head, Tata Housing Development Company, says, “We wanted to bring in the Mediterranean feel of our La Montana project at Talegaon, not only through the architecture and design but also bring in some lifestyle of Spain. This app will allow people to experience the La Tomatinafestival virtually and have some fun. It also helps in developing your owncommunity.”

He added “Tata Housing has always been on the fore front when it came to innovation in marketing and have been the most innovative marketer in the realty space on all media platforms and social media has been our most favored space.”


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