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Relaxo launches new campaign for ‘Flite’ with Katrina Kaif

Conceptualised by ARMS Communications, the new TVC aims to showcase Relaxo Flite's vibrant and colorful range of footwear

BestMediaInfo Bureau | Delhi | August 24, 2012

Relaxo, India’s leading footwear manufacturer has signed Katrina Kaif as the brand ambassador for FLITE,one of the most fashionable, colorful, trendyand comfortable footwearbrandsin the Indian market.The name Flite coined from the words 'fashionable' and 'light' itself says a lot about the brand and its promise.  The colorful and comfortable range of Flite flip flopsis adorned by people who value comfort with style!

Speaking on the occasion, Gaurav Dua, Executive Director, RelaxoFootwear’s Ltd. said “Flite has carved out a niche for itself by becoming a brand symbolic to youth, comfort and elegance. And to carry this brand persona a step ahead, we could think of no one better than Katrina Kaif. With a fan following that is hard to describe by mere words, Katrina is looked upon as a fashion diva and icon. Her vibrant and unconventional style is often imitated by girls across the country.Which is why, Katrina Kaif was the perfect match for Relaxo Flite's new campaign.We are extremely proudtoassociate with herand we are sure her charismatic appeal in the ad will win hearts!”

Highlighting the same, Katrina Kaif said“It’s like an integral part of your life. Everyday staple that you need. It’s how you don a pair of Flite with what you wear everyday and you are ready to go.”

Katrina will soon be seen endorsing Flite footwearin a 30 second TVC created by ARMS Communications Pvt. Ltd.

Dua further added, “The concept behind the new commercial is to beautifully and aesthetically showcase the colorful world of Katrina through Relaxo Flite. From the moment she steps into her favorite pair of Flite slippers, everything around her changes to match the color of her Flite. On the advertisement Katrina Kaif states, “I think that sometimes the most challenging part of doing a campaign is that it’s actually so real. I’m having fun shooting this ad campaign as being a part of normal everyday life.”

The new TVC successfully manages to showcase Relaxo Flite's vibrant and colorful range of footwear. With a soft and light music, a refreshing mood and a hummable jingle 'Walk with me', carries forward the light feel that Flite makes your feet feel.  The new commercial is all set to catch a lot of eyeballs, is a visual delight and would bring a smile on everyone's face.

The TVC:


Agency Credits: ARMS Communications Pvt. Ltd.

Creative Team: Reet Ahluwalia

Production House: Far Commercials

Director: Jeff Balsmeyer

Producer: Jeet Surendernath

DOP: Vikas Sivaraman

Media Agency: Arms Communications Pvt. Ltd.


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