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Indiatimes Shopping launches natural lifestyle e-shop Satvikshop.com

It offers the largest collection of organic and ayurvedic products in partnership with reputed brands

BestMediaInfo Bureau | Delhi | August 31, 2012

Bridging the gap between consumers and their quest for a natural lifestyle, Times Internet has launched Satvikshop.com as part of the Indiatimes Shopping bouquet. It offers consumers the largest collection of organic and ayurvedic solutions and products in partnership with Dabur, Organic India and Morrarka Organic Foods.

The website offers free consultation with a panel of experts who can provide the best advice about treatments for various ailments. Consumers can post their questions online and receive answers from the experts. A full-fledged call centre guides consumers on a 24x7 basis.

Consumers can view and buy ayurvedic products by browsing through various categories, including gender, diseases, organ care and common ailments. They can search through products from multiple brands as well as all products of a single brand, with around 1,000 SKUs already available on satvikshop.com.

The website boasts a strong knowledge base with information on herbs, certifications and their importance. Product attributes include detailed description, brand, ingredients, symptoms, contra-indications, side-effects, user reviews, recipes, nutritional facts and dosage.

The e-shop offers free shipping for all orders. The website also features an active blog with regular updates related to organic and ayurvedic lifestyle.

Subhanker Sarker

Subhanker Sarker, Business Head, Satvikshop.com and Indiatimes Shopping, said, “It is our endeavour to promote Satvik living – free of chemicals, pesticides and pollutants that have entered our lives without us noticing. With reputed partners such as Dabur, Organic India, Morrarka Organic Foods and many more, we are confident of reversing this trend and bringing a healthy lifestyle to our consumers. Pre-launch consumer engagement has been very encouraging and we already have a Facebook community which is 15,000-strong.”

Krishan Guptaa, MD & Global CEO, Organic India, said, “Association of Organic India and Satvikshop.com is the ideal partnership to deliver authentic organic products to our consumers. Both companies have a similar vision to ensure everyone in the chain from Mother Earth, farmers, associates, employees and consumers, and the planet as a whole wins with this unique partnership.”

“The availability of organic food has not yet spread to every nook and corner of this country, though the health conscious consumers live in every place. We are sure that many consumers who have not been able to buy from shops will now be able to buy it online. Satvikshop.com provides consumers with a fantastic platform to access the same. The credibility of indiatimes will also convince them to do so," said Mukesh Gupta, CEO, Morarka Organic Foods, Jaipur, and Executive Director, Morarka Foundation.


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