HT Media revamps its lifestyle magazine Brunch Quarterly

Brunch Quarterly gets a new name 'Brunch Q' that will have refreshed look and revamped content

BestMediaInfo Bureau | Delhi | August 22, 2012

HT Media Limited (HTML) has unveiled the new avatar of its popular magazine Brunch Quarterly.  Renamed Brunch Q, the magazine will take on a new and improved format with each issue created around a special theme. Brunch Q seeks to help readers in their “Quest for the Good Life!” with content that INFORMS, ENABLES and ENTERTAINS.

Approximately 1.25 lakh copies of Brunch Q will be circulated on newsstands each quarter, across the country. The magazine will be heavily promoted in HT Media Group properties like Hindustan Times, Fever 104 FM and Mint making it one of the most visible lifestyle publications in the country today.

Poonam Saxena, Editor, Brunch Q, commented on the revamp, “With the Brunch Quarterly completing one successful year of publication the time was right to give our growing reader base something more punchy and exciting.  The revamped magazine hits the stands with an eclectic collection of stories and features – the equivalent of an unputdownable book.  There's Amir and Sunny Leone like never before, plus a special Wellness section and a guide to portable gadgets. We are planning to continue this new format in the following issues with a wide variety of interesting and engaging content making each issue of Brunch Q a collector's special!”

Brunch Q is the only lifestyle magazine today that makes for a cover to cover read for both men and women. It's ALL NEW and exclusively written content offers a heady mix of all things lifestyle covering showbiz, fashion, beauty, health, fitness, food, technology, books, travel and more. The revamped magazine will offer 140 pages of high quality content in an inviting format and retail for a newsstands price of Rs 100 only. The first issue under this new format, August-October, 2012 has a special segment on wellness covering spas, tips from celebrity dieticians and trainers, a story on organic and healthier alternatives to everyday food items plus a feature on Yoga.

The revamped magazine comes in a larger format (22.5wX29.5h) and the paper and production quality has also been kept on par with the best international magazines. Overall the product is designed to create reader delight.

Rajan Bhalla, Head – Corporate Marketing and Magazines, HT Media added – “We decided to give Brunch Quartely a makeover for the benefit of our readers. With over 31.53* Lakh readers who enjoy HT Brunch every Sunday, the demand for Brunch Q is high among the targeted SEC A & A+ segments and it is most popular among the 25 – 45 yrs age bracket. We wanted to give our readers, who are progressive, smart and well read, a sharper, wittier and more exciting experience. We have improved the design and added new content complemented with international print quality. We are certain that Brunch Q will be embraced by our readers.”

The refreshing new lifestyle magazine is out on the newsstands.  Don't miss out on the “Quest for the Good Life” with Brunch Q.

Info@BestMediaInfo.com

Info@BestMediaInfo.com