Best Media Info

Editor’s Picks
Special
Interviews
Events
Cannes Lions 2019

Guest Times

cms

Emvies 2012 shortlists announced

Mindshare leads with 27 shortlists followed by Maxus with 19, Pinnacle with 15 and Lodestar UM with 13

BestMediaInfo Bureau | Delhi | August 16, 2012

The stage is set for India’s most prestigious and coveted Media Award ‘EMVIES 2012’ with the announcement of the shortlisted case studies. A total of 126 entries across 19 agencies and 23 categories and sub-categories have been shortlisted for the awards to be held on September 3, 2012 at the Ball Room, Hotel Taj Lands End, Bandra, Mumbai. The new categories this year are Media Client of the Year, Best Ongoing Media Campaign & Young EMVIE of the Year. Besides, Display and Video are additional sub categories under Best Media Innovation – Digital.

The Round II of judging will take place from August 23 - 25, 2012 in the popular format of Case Study Presentation at Welingkar Institute.

Mindshare has topped with 27 shortlists followed by Maxus with 19, Pinnacle with 15 and Lodestar UM with 13. There are two agencies - Mediacom and MEC with 9 shortlists each. Madison Media Infinity, GroupM Dialogue Factory and DDB MudraMax have 5 shortlists each.

Two agencies – Starcom MediaVest Group and Interactive Avenues - have managed to bag 4 nominations each followed by Madison Media Omega and Omnicom Media Group with two shortlists each. Madison Media Plus, Jack in The Box, Interface Business Solutions, AD2C, Vizeum and EMC have secured one shortlist each.

The list of shortlisted case  studies:
NO AGENCY NAME CASE STUDY CAPTION / TITLE
BEST MEDIA STRATEGY - CONSUMER PRODUCTS
1 Mindshare Lays Baked Managing a successful sibling rivalry
2 Lodestar UM Coca-Cola Winning Hearts & Minds of Indian Teens
3 Pinnacle Cadbury Dairy Milk The (Sweet) Art of (Mishti) War
4 Lodestar UM Amul Amul 'Creating An Aura'- Through Low Entry Cost, High Impact Launches
5 Mindshare Axe Shower Gel Axe Shower Gel launched-VJ Jose kidnapped
6 Maxus L'Oreal Paris How we communicate is more important than how many times we communicate!
7 Madison Media Omega TATA Tea India Awakened
8 Pinnacle Cadbury Celebrations Disconnect to Connect
9 Lodestar UM Sprite Balla Ghumao the Smart way
10 Mindshare Kissan Kissanpur-Tomato Ketchup Grows Tomato Farmers
11 Lodestar UM Thums Up Search for the Thunder Star
BEST MEDIA RESEARCH
1 Maxus NA New Definition of Facebook Likes
2 Starcom MediaVest Group NA Breaking New Ground, Breaking Inertia
3 Maxus Nokia Buzz Metrics
4 Mindshare HSBC Mpanel : A New Framework in the Science Of Media
BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA)
1 Maxus Titan Watches Light Powered Media for Light Powered Watch
2 MEC Reliance Mobile Ego Search
3 Mediacom Communications Pvt. Ltd. Volkswagen Jetta Anything4Jetta
4 Maxus Nokia Net Ka Guru Twitter In Rural India
5 Interactive Avenues American Express AMEX - Gunning for Gold on Linkedin
6 Interface Business Solutions India Pvt. Ltd. Tata DOCOMO Twittcom - The Worlds first twitter commerce
7 Mindshare Boost A Nation Unites in the name of Sachin
BEST MEDIA INNOVATION - TV
1 Mindshare Knorr Soupy Noodles Bheem ki Team
2 MEC Reliance Mobile Mera Vs Tera Network
3 Pinnacle Cadbury Dairy Milk Eclairs Done in One Sec
4 Mindshare Axe Shower Gel Axe Shower Gel Launched - VJ Jose Kidnapped
5 Lodestar UM Thums Up TV par ek toofani khoj
6 Madison Media Infinity Saffolalife Happy Birthday Dear Heart!
7 MEC Reliance 3G Feeling is Believing
8 Maxus Tata Sky HD 'A picture speaks thousand words, but an HD picture can speak a million'
BEST MEDIA INNOVATION - OUT OF HOME
1 Lodestar UM Project Axshay India's First Coughing Outdoor
2 Mediacom Communications Pvt. Ltd. Think Blue India Gate - 3D Mapping
3 Mindshare AXE Deodorant Fallen Angels!
4 DDB MudraMax Volkswagen Volkswagen Think Blue Beetle
BEST MEDIA INNOVATION - CINEMA
1 Mindshare Surf Excel Movie in a movie : Chillar Party
2 Starcom MediaVest Group Samsung Galaxy TAB Touch Cinema With Galaxy TAB
3 MEC Reliance 3G Feeling is Believing
4 EMC Solutions Worldwide Pvt. Ltd. Century Ply Century Plyboards - Aarakshan
BEST MEDIA INNOVATION - DIGITAL (VIDEO)
1 Maxus Vodafone India Responsible Mobility
2 Mindshare Boost The Story Of India's Fastest Viral Video
3 Pinnacle Cadbury Celebrations Lonely Maa
4 Mindshare Axe Shower Gel Axe Shower Gel Launched - VJ Jose Kidnapped
BEST MEDIA INNOVATION - AMBIENT MEDIA
1 DDB MudraMax Birla Sun LIfe Insurance (A part of Aditya Birla Financial Services Group) Taste of Inflation
2 Pinnacle Cadbury Celebrations Celebration Airways
3 Mindshare AXE Deodorant Fallen Angels!
4 Pinnacle Cadbury Dairy Milk Democracy Of Chocogulla
5 DDB MudraMax Big Bazar- Magic Frisk The Magic Frisk
6 GroupM - Dialogue Factory Mumbai District Aids Control Society HOTLINE
BEST MEDIA INNOVATION - BRANDED CONTENT
1 OMD Tourism Australia Honeymoon Down Under
2 Mindshare Axe Shower Gel Axe Shower Gel Launched - VJ Jose Kidnapped
3 Lodestar UM Coca-Cola Opening Happiness with Music
4 MEC Reliance 3G Feeling is Believing
5 Mindshare Boost By the people, For the people
6 Jack in the Box Worldwide Fisher-Price Tara Sharma Show - Diaries of a New Mum
7 Mindshare Cornetto Cornetto "Luv Reels" Take 2
8 Madison Media Omega Tata Tea India Awakened - Agents of Change
BEST MEDIA INNOVATION - DIGITAL (SEARCH)
1 Interactive Avenues BookMyShow BookMyShow - HOUSEFULL!
2 MEC Reliance Mobile Ego Search
3 Maxus Vodafone India Everybody's Welcome to Vodafone
BEST MEDIA INNOVATION - DIGITAL (MOBILE / HAND HELD DEVICES)
NO AGENCY NAME CASE STUDY CAPTION / TITLE
1 Maxus Titan Watches Light Powered Media For Light Powered Watch
2 GroupM - Dialogue Factory Mumbai District Aids Control Society HOTLINE
3 Lodestar UM Fanta Orangie Holi Masti
BEST MEDIA STRATEGY - CONSUMER DURABLES
1 Maxus Hero MotoCorp Thank you Kuebler & Ross
2 Lodestar UM Mahindra Scorpio Mahindra Scorpio Builds its Macho Quotient
3 Ad2C India Pvt. Ltd. Samsung Samsung Omnia W - The Story of Mohammed and the Mountain
BEST MEDIA INNOVATION - RADIO
1 Vizeum MTV MTV Unplugged Radio
2 Maxus askme Google on radio
3 Mediacom Communications Pvt. Ltd. Volkswagen Vento Spot the Vento
4 Pinnacle Cadbury Dairy Milk Friendsbook
5 Mindshare Axe Shower Gel Axe Shower Gel Launched - VJ Jose Kidnapped
BEST MEDIA INNOVATION - PRINT
1 Mindshare Bru Gold If Mornings Had An Aroma, It would Be Coffee
2 Madison Media Infinity Saffolalife Its My Hearts Birthday!
3 Mindshare Pond's Life is Beautiful-66 Human Lives- Beautiful all over again
4 Madison Media Infinity Parachute Advansed Ayurvedic Hair Oil Turning Print Into Social Media
5 Mindshare Kissan Kissanpur-2.5m People 'Engaged' Through Print
BEST MEDIA INNOVATION - DIGITAL (DISPLAY)
1 Maxus Vodafone India Responsible Mobility
2 MEC Reliance 3G India's First Experiential Banner
3 Mindshare Slice Seduction in a Bottle!
4 Mediacom Communications Pvt. Ltd. Shiksha 18th April - The day nobody could read internet
5 Interactive Avenues Mahindra Rise Spark The Rise
6 Mediacom Communications Pvt. Ltd. Volkswagen Jetta Anything4Jetta
7 Interactive Avenues American Express So you got promoted
8 Mediacom Communications Pvt. Ltd. Duracell Let there be light
BEST MEDIA INNOVATION - EVENTS
1 Pinnacle Cadbury Dairy Milk When Roshogolla turned Choco-golla
2 Mindshare Pond's White Beauty Fun in the Sun
3 Pinnacle Cadbury Dairy Milk College ka Shubh Aarambh
4 Mindshare Kissan Kissanpur - World's First Crowd Sourced Farm
5 Pinnacle Cadbury Celebrations Celebrations Airways
6 Mindshare Kissan Jams It's Jamlicious
BEST MEDIA INNOVATION - DIRECT MARKETING
1 Mindshare HSBC The Day you were Born
2 DDB MudraMax CPAA - Smokers Balloon Smokers Balloon
3 GroupM - Dialogue Factory Mumbai District Aids Control Society HOTLINE
4 DDB MudraMax Sanctuary Magazine-1 Killing Staplers
BEST INTEGRATED CAMPAIGN
1 Pinnacle Cadbury Dairy Milk The Battle For The Bong Sweet Tooth
2 Madison Media Infinity Saffolalife It's my birthday ! Lets celebrate it !
3 Pinnacle Cadbury Celebrations Disconnect to Connect
4 Mediacom Communications Pvt. Ltd. Gillette You Shave I Shave
5 Mindshare Kissan Kissanpur - Where What You Grow is What You Eat
6 Lodestar UM Coca-Cola Coke Ki Kahaani, Music Ki Zubaani
7 Pinnacle Cadbury Dairy Milk Aaj meethe mein kya hai?
8 Mindshare Axe Deodorant Even Angles Will Fall
BEST MEDIA STRATEGY - SERVICES
1 Maxus Tata Sky HD 'A picture speaks thousand words, but an HD picture can speak a million'
2 Madison Media Plus Airtel Kyunki Media Mein Strategy bhi Zaroori Hota Hai, Yaar!
3 Maxus SBK Second Mother's Revolution to Fight Diarrhea
4 MEC Reliance 3G Feeling is Believing
5 GroupM - Dialogue Factory Mumbai District Aids Control Society HOTLINE
6 MEC Reliance Mobile Ego Search
BEST MEDIA STRATEGY - MEDIA / MEDIA PROPERTY
1 Starcom MediaVest Group Samsung Galaxy Y Youth Marketing By Anna Hazare
2 Lodestar UM Coca-Cola India's Appointment with Music
3 Starcom MediaVest Group Captain Morgan Captain's Shack
4 Maxus Google Youtube Youtube - Reigniting Love
BEST ONGOING MEDIA CAMPAIGN
1 Madison Media Infinity Saffolalife Saving Private Heart
2 Pinnacle Cadbury Dairy Milk Shubharambh In Third Year Of Chase
3 Maxus Vodafone The Zoo Zoo Saga Continues
4 Lodestar UM Amul Amul's Mantra To Building Brand Aura Year After Year
BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA, POWERED BY zoOm
1 Pinnacle Cadbury Dairy Milk Shubharambh By Amitabh Bachchan
2 Lodestar UM SF Sonic Batteries Power Ka Chakkar
3 Maxus Garnier Skin Naturals When idiot Box became Intelligent
4 Mediacom Communications Pvt. Ltd. Ambi Pur Ambi Pur Freshness Drive
5 Maxus Tanishq A story every man can relate to tanishq presents Bol Bacchan - blockbuster of the year
YOUNG EMVIE OF THE YEAR
1 Omnicom Media Group Elton Dsouza Vaseline-Voice Of The Nation, Dove-Real Beauty Channel, Axe Shower Gel Launch
2 Mediacom Communications Pvt. Ltd. Rahul Upadhyaya Shiksha, Duracell, Head & Shoulders (Digital Yours)
3 OMD Farha Merchant Hindustan Ki Yuva Nari, Stayfree Advanced Media Launch, Stayfree I Can Womens Marathon
4 Maxus Megha Ahuja Nokia – Nokia C2-03, Nokia Asha 200, Google – Google Mobile Move, Perfetti – Stop Not
6 Mindshare Vineet Nair Axe & Denim - 1)Male Fantasy Theme Parks, 2)Even Angles Will Fall, 3)Fallen Angles, 4)Denim Doesnt Pay Salman His Dues

Info@BestMediaInfo.com

Advertisment
Post a Comment