| NO |
AGENCY NAME |
CASE STUDY |
CAPTION / TITLE |
| BEST MEDIA STRATEGY - CONSUMER PRODUCTS |
| 1 |
Mindshare |
Lays Baked |
Managing a successful sibling rivalry |
| 2 |
Lodestar UM |
Coca-Cola |
Winning Hearts & Minds of Indian Teens |
| 3 |
Pinnacle |
Cadbury Dairy Milk |
The (Sweet) Art of (Mishti) War |
| 4 |
Lodestar UM |
Amul |
Amul 'Creating An Aura'- Through Low Entry Cost, High Impact Launches |
| 5 |
Mindshare |
Axe Shower Gel |
Axe Shower Gel launched-VJ Jose kidnapped |
| 6 |
Maxus |
L'Oreal Paris |
How we communicate is more important than how many times we communicate! |
| 7 |
Madison Media Omega |
TATA Tea |
India Awakened |
| 8 |
Pinnacle |
Cadbury Celebrations |
Disconnect to Connect |
| 9 |
Lodestar UM |
Sprite |
Balla Ghumao the Smart way |
| 10 |
Mindshare |
Kissan |
Kissanpur-Tomato Ketchup Grows Tomato Farmers |
| 11 |
Lodestar UM |
Thums Up |
Search for the Thunder Star |
| BEST MEDIA RESEARCH |
| 1 |
Maxus |
NA |
New Definition of Facebook Likes |
| 2 |
Starcom MediaVest Group |
NA |
Breaking New Ground, Breaking Inertia |
| 3 |
Maxus |
Nokia |
Buzz Metrics |
| 4 |
Mindshare |
HSBC |
Mpanel : A New Framework in the Science Of Media |
| BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA) |
| 1 |
Maxus |
Titan Watches |
Light Powered Media for Light Powered Watch |
| 2 |
MEC |
Reliance Mobile |
Ego Search |
| 3 |
Mediacom Communications Pvt. Ltd. |
Volkswagen Jetta |
Anything4Jetta |
| 4 |
Maxus |
Nokia Net Ka Guru |
Twitter In Rural India |
| 5 |
Interactive Avenues |
American Express |
AMEX - Gunning for Gold on Linkedin |
| 6 |
Interface Business Solutions India Pvt. Ltd. |
Tata DOCOMO |
Twittcom - The Worlds first twitter commerce |
| 7 |
Mindshare |
Boost |
A Nation Unites in the name of Sachin |
| BEST MEDIA INNOVATION - TV |
| 1 |
Mindshare |
Knorr Soupy Noodles |
Bheem ki Team |
| 2 |
MEC |
Reliance Mobile |
Mera Vs Tera Network |
| 3 |
Pinnacle |
Cadbury Dairy Milk Eclairs |
Done in One Sec |
| 4 |
Mindshare |
Axe Shower Gel |
Axe Shower Gel Launched - VJ Jose Kidnapped |
| 5 |
Lodestar UM |
Thums Up |
TV par ek toofani khoj |
| 6 |
Madison Media Infinity |
Saffolalife |
Happy Birthday Dear Heart! |
| 7 |
MEC |
Reliance 3G |
Feeling is Believing |
| 8 |
Maxus |
Tata Sky HD |
'A picture speaks thousand words, but an HD picture can speak a million' |
| BEST MEDIA INNOVATION - OUT OF HOME |
| 1 |
Lodestar UM |
Project Axshay |
India's First Coughing Outdoor |
| 2 |
Mediacom Communications Pvt. Ltd. |
Think Blue |
India Gate - 3D Mapping |
| 3 |
Mindshare |
AXE Deodorant |
Fallen Angels! |
| 4 |
DDB MudraMax |
Volkswagen |
Volkswagen Think Blue Beetle |
| BEST MEDIA INNOVATION - CINEMA |
| 1 |
Mindshare |
Surf Excel |
Movie in a movie : Chillar Party |
| 2 |
Starcom MediaVest Group |
Samsung Galaxy TAB |
Touch Cinema With Galaxy TAB |
| 3 |
MEC |
Reliance 3G |
Feeling is Believing |
| 4 |
EMC Solutions Worldwide Pvt. Ltd. |
Century Ply |
Century Plyboards - Aarakshan |
| BEST MEDIA INNOVATION - DIGITAL (VIDEO) |
| 1 |
Maxus |
Vodafone India |
Responsible Mobility |
| 2 |
Mindshare |
Boost |
The Story Of India's Fastest Viral Video |
| 3 |
Pinnacle |
Cadbury Celebrations |
Lonely Maa |
| 4 |
Mindshare |
Axe Shower Gel |
Axe Shower Gel Launched - VJ Jose Kidnapped |
| BEST MEDIA INNOVATION - AMBIENT MEDIA |
| 1 |
DDB MudraMax |
Birla Sun LIfe Insurance (A part of Aditya Birla Financial Services Group) |
Taste of Inflation |
| 2 |
Pinnacle |
Cadbury Celebrations |
Celebration Airways |
| 3 |
Mindshare |
AXE Deodorant |
Fallen Angels! |
| 4 |
Pinnacle |
Cadbury Dairy Milk |
Democracy Of Chocogulla |
| 5 |
DDB MudraMax |
Big Bazar- Magic Frisk |
The Magic Frisk |
| 6 |
GroupM - Dialogue Factory |
Mumbai District Aids Control Society |
HOTLINE |
| BEST MEDIA INNOVATION - BRANDED CONTENT |
| 1 |
OMD |
Tourism Australia |
Honeymoon Down Under |
| 2 |
Mindshare |
Axe Shower Gel |
Axe Shower Gel Launched - VJ Jose Kidnapped |
| 3 |
Lodestar UM |
Coca-Cola |
Opening Happiness with Music |
| 4 |
MEC |
Reliance 3G |
Feeling is Believing |
| 5 |
Mindshare |
Boost |
By the people, For the people |
| 6 |
Jack in the Box Worldwide |
Fisher-Price |
Tara Sharma Show - Diaries of a New Mum |
| 7 |
Mindshare |
Cornetto |
Cornetto "Luv Reels" Take 2 |
| 8 |
Madison Media Omega |
Tata Tea |
India Awakened - Agents of Change |
| BEST MEDIA INNOVATION - DIGITAL (SEARCH) |
| 1 |
Interactive Avenues |
BookMyShow |
BookMyShow - HOUSEFULL! |
| 2 |
MEC |
Reliance Mobile |
Ego Search |
| 3 |
Maxus |
Vodafone India |
Everybody's Welcome to Vodafone |
| BEST MEDIA INNOVATION - DIGITAL (MOBILE / HAND HELD DEVICES) |
| NO |
AGENCY NAME |
CASE STUDY |
CAPTION / TITLE |
| 1 |
Maxus |
Titan Watches |
Light Powered Media For Light Powered Watch |
| 2 |
GroupM - Dialogue Factory |
Mumbai District Aids Control Society |
HOTLINE |
| 3 |
Lodestar UM |
Fanta |
Orangie Holi Masti |
| BEST MEDIA STRATEGY - CONSUMER DURABLES |
| 1 |
Maxus |
Hero MotoCorp |
Thank you Kuebler & Ross |
| 2 |
Lodestar UM |
Mahindra Scorpio |
Mahindra Scorpio Builds its Macho Quotient |
| 3 |
Ad2C India Pvt. Ltd. |
Samsung |
Samsung Omnia W - The Story of Mohammed and the Mountain |
| BEST MEDIA INNOVATION - RADIO |
| 1 |
Vizeum |
MTV |
MTV Unplugged Radio |
| 2 |
Maxus |
askme |
Google on radio |
| 3 |
Mediacom Communications Pvt. Ltd. |
Volkswagen Vento |
Spot the Vento |
| 4 |
Pinnacle |
Cadbury Dairy Milk |
Friendsbook |
| 5 |
Mindshare |
Axe Shower Gel |
Axe Shower Gel Launched - VJ Jose Kidnapped |
| BEST MEDIA INNOVATION - PRINT |
| 1 |
Mindshare |
Bru Gold |
If Mornings Had An Aroma, It would Be Coffee |
| 2 |
Madison Media Infinity |
Saffolalife |
Its My Hearts Birthday! |
| 3 |
Mindshare |
Pond's |
Life is Beautiful-66 Human Lives- Beautiful all over again |
| 4 |
Madison Media Infinity |
Parachute Advansed Ayurvedic Hair Oil |
Turning Print Into Social Media |
| 5 |
Mindshare |
Kissan |
Kissanpur-2.5m People 'Engaged' Through Print |
| BEST MEDIA INNOVATION - DIGITAL (DISPLAY) |
| 1 |
Maxus |
Vodafone India |
Responsible Mobility |
| 2 |
MEC |
Reliance 3G |
India's First Experiential Banner |
| 3 |
Mindshare |
Slice |
Seduction in a Bottle! |
| 4 |
Mediacom Communications Pvt. Ltd. |
Shiksha |
18th April - The day nobody could read internet |
| 5 |
Interactive Avenues |
Mahindra Rise |
Spark The Rise |
| 6 |
Mediacom Communications Pvt. Ltd. |
Volkswagen Jetta |
Anything4Jetta |
| 7 |
Interactive Avenues |
American Express |
So you got promoted |
| 8 |
Mediacom Communications Pvt. Ltd. |
Duracell |
Let there be light |
| BEST MEDIA INNOVATION - EVENTS |
| 1 |
Pinnacle |
Cadbury Dairy Milk |
When Roshogolla turned Choco-golla |
| 2 |
Mindshare |
Pond's White Beauty |
Fun in the Sun |
| 3 |
Pinnacle |
Cadbury Dairy Milk |
College ka Shubh Aarambh |
| 4 |
Mindshare |
Kissan |
Kissanpur - World's First Crowd Sourced Farm |
| 5 |
Pinnacle |
Cadbury Celebrations |
Celebrations Airways |
| 6 |
Mindshare |
Kissan Jams |
It's Jamlicious |
| BEST MEDIA INNOVATION - DIRECT MARKETING |
| 1 |
Mindshare |
HSBC |
The Day you were Born |
| 2 |
DDB MudraMax |
CPAA - Smokers Balloon |
Smokers Balloon |
| 3 |
GroupM - Dialogue Factory |
Mumbai District Aids Control Society |
HOTLINE |
| 4 |
DDB MudraMax |
Sanctuary Magazine-1 |
Killing Staplers |
| BEST INTEGRATED CAMPAIGN |
| 1 |
Pinnacle |
Cadbury Dairy Milk |
The Battle For The Bong Sweet Tooth |
| 2 |
Madison Media Infinity |
Saffolalife |
It's my birthday ! Lets celebrate it ! |
| 3 |
Pinnacle |
Cadbury Celebrations |
Disconnect to Connect |
| 4 |
Mediacom Communications Pvt. Ltd. |
Gillette |
You Shave I Shave |
| 5 |
Mindshare |
Kissan |
Kissanpur - Where What You Grow is What You Eat |
| 6 |
Lodestar UM |
Coca-Cola |
Coke Ki Kahaani, Music Ki Zubaani |
| 7 |
Pinnacle |
Cadbury Dairy Milk |
Aaj meethe mein kya hai? |
| 8 |
Mindshare |
Axe Deodorant |
Even Angles Will Fall |
| BEST MEDIA STRATEGY - SERVICES |
| 1 |
Maxus |
Tata Sky HD |
'A picture speaks thousand words, but an HD picture can speak a million' |
| 2 |
Madison Media Plus |
Airtel |
Kyunki Media Mein Strategy bhi Zaroori Hota Hai, Yaar! |
| 3 |
Maxus |
SBK |
Second Mother's Revolution to Fight Diarrhea |
| 4 |
MEC |
Reliance 3G |
Feeling is Believing |
| 5 |
GroupM - Dialogue Factory |
Mumbai District Aids Control Society |
HOTLINE |
| 6 |
MEC |
Reliance Mobile |
Ego Search |
| BEST MEDIA STRATEGY - MEDIA / MEDIA PROPERTY |
| 1 |
Starcom MediaVest Group |
Samsung Galaxy Y |
Youth Marketing By Anna Hazare |
| 2 |
Lodestar UM |
Coca-Cola |
India's Appointment with Music |
| 3 |
Starcom MediaVest Group |
Captain Morgan |
Captain's Shack |
| 4 |
Maxus |
Google Youtube |
Youtube - Reigniting Love |
| BEST ONGOING MEDIA CAMPAIGN |
| 1 |
Madison Media Infinity |
Saffolalife |
Saving Private Heart |
| 2 |
Pinnacle |
Cadbury Dairy Milk |
Shubharambh In Third Year Of Chase |
| 3 |
Maxus |
Vodafone |
The Zoo Zoo Saga Continues |
| 4 |
Lodestar UM |
Amul |
Amul's Mantra To Building Brand Aura Year After Year |
| BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA, POWERED BY zoOm |
| 1 |
Pinnacle |
Cadbury Dairy Milk |
Shubharambh By Amitabh Bachchan |
| 2 |
Lodestar UM |
SF Sonic Batteries |
Power Ka Chakkar |
| 3 |
Maxus |
Garnier Skin Naturals |
When idiot Box became Intelligent |
| 4 |
Mediacom Communications Pvt. Ltd. |
Ambi Pur |
Ambi Pur Freshness Drive |
| 5 |
Maxus |
Tanishq |
A story every man can relate to tanishq presents Bol Bacchan - blockbuster of the year |
| YOUNG EMVIE OF THE YEAR |
| 1 |
Omnicom Media Group |
Elton Dsouza |
Vaseline-Voice Of The Nation, Dove-Real Beauty Channel, Axe Shower Gel Launch |
| 2 |
Mediacom Communications Pvt. Ltd. |
Rahul Upadhyaya |
Shiksha, Duracell, Head & Shoulders (Digital Yours) |
| 3 |
OMD |
Farha Merchant |
Hindustan Ki Yuva Nari, Stayfree Advanced Media Launch, Stayfree I Can Womens Marathon |
| 4 |
Maxus |
Megha Ahuja |
Nokia – Nokia C2-03, Nokia Asha 200, Google – Google Mobile Move, Perfetti – Stop Not |
| 6 |
Mindshare |
Vineet Nair |
Axe & Denim - 1)Male Fantasy Theme Parks, 2)Even Angles Will Fall, 3)Fallen Angles, 4)Denim Doesnt Pay Salman His Dues |
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