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Emvies 2012 shortlists announced
Mindshare leads with 27 shortlists followed by Maxus with 19, Pinnacle with 15 and Lodestar UM with 13
BestMediaInfo Bureau | Delhi | August 16, 2012
/ "emvies-2012")
The Round II of judging will take place from August 23 - 25, 2012 in the popular format of Case Study Presentation at Welingkar Institute.
Mindshare has topped with 27 shortlists followed by Maxus with 19, Pinnacle with 15 and Lodestar UM with 13. There are two agencies - Mediacom and MEC with 9 shortlists each. Madison Media Infinity, GroupM Dialogue Factory and DDB MudraMax have 5 shortlists each.
Two agencies – Starcom MediaVest Group and Interactive Avenues - have managed to bag 4 nominations each followed by Madison Media Omega and Omnicom Media Group with two shortlists each. Madison Media Plus, Jack in The Box, Interface Business Solutions, AD2C, Vizeum and EMC have secured one shortlist each.
The list of shortlisted case studies:
| NO | AGENCY NAME | CASE STUDY | CAPTION / TITLE |
| BEST MEDIA STRATEGY - CONSUMER PRODUCTS | |||
| 1 | Mindshare | Lays Baked | Managing a successful sibling rivalry |
| 2 | Lodestar UM | Coca-Cola | Winning Hearts & Minds of Indian Teens |
| 3 | Pinnacle | Cadbury Dairy Milk | The (Sweet) Art of (Mishti) War |
| 4 | Lodestar UM | Amul | Amul 'Creating An Aura'- Through Low Entry Cost, High Impact Launches |
| 5 | Mindshare | Axe Shower Gel | Axe Shower Gel launched-VJ Jose kidnapped |
| 6 | Maxus | L'Oreal Paris | How we communicate is more important than how many times we communicate! |
| 7 | Madison Media Omega | TATA Tea | India Awakened |
| 8 | Pinnacle | Cadbury Celebrations | Disconnect to Connect |
| 9 | Lodestar UM | Sprite | Balla Ghumao the Smart way |
| 10 | Mindshare | Kissan | Kissanpur-Tomato Ketchup Grows Tomato Farmers |
| 11 | Lodestar UM | Thums Up | Search for the Thunder Star |
| BEST MEDIA RESEARCH | |||
| 1 | Maxus | NA | New Definition of Facebook Likes |
| 2 | Starcom MediaVest Group | NA | Breaking New Ground, Breaking Inertia |
| 3 | Maxus | Nokia | Buzz Metrics |
| 4 | Mindshare | HSBC | Mpanel : A New Framework in the Science Of Media |
| BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA) | |||
| 1 | Maxus | Titan Watches | Light Powered Media for Light Powered Watch |
| 2 | MEC | Reliance Mobile | Ego Search |
| 3 | Mediacom Communications Pvt. Ltd. | Volkswagen Jetta | Anything4Jetta |
| 4 | Maxus | Nokia Net Ka Guru | Twitter In Rural India |
| 5 | Interactive Avenues | American Express | AMEX - Gunning for Gold on Linkedin |
| 6 | Interface Business Solutions India Pvt. Ltd. | Tata DOCOMO | Twittcom - The Worlds first twitter commerce |
| 7 | Mindshare | Boost | A Nation Unites in the name of Sachin |
| BEST MEDIA INNOVATION - TV | |||
| 1 | Mindshare | Knorr Soupy Noodles | Bheem ki Team |
| 2 | MEC | Reliance Mobile | Mera Vs Tera Network |
| 3 | Pinnacle | Cadbury Dairy Milk Eclairs | Done in One Sec |
| 4 | Mindshare | Axe Shower Gel | Axe Shower Gel Launched - VJ Jose Kidnapped |
| 5 | Lodestar UM | Thums Up | TV par ek toofani khoj |
| 6 | Madison Media Infinity | Saffolalife | Happy Birthday Dear Heart! |
| 7 | MEC | Reliance 3G | Feeling is Believing |
| 8 | Maxus | Tata Sky HD | 'A picture speaks thousand words, but an HD picture can speak a million' |
| BEST MEDIA INNOVATION - OUT OF HOME | |||
| 1 | Lodestar UM | Project Axshay | India's First Coughing Outdoor |
| 2 | Mediacom Communications Pvt. Ltd. | Think Blue | India Gate - 3D Mapping |
| 3 | Mindshare | AXE Deodorant | Fallen Angels! |
| 4 | DDB MudraMax | Volkswagen | Volkswagen Think Blue Beetle |
| BEST MEDIA INNOVATION - CINEMA | |||
| 1 | Mindshare | Surf Excel | Movie in a movie : Chillar Party |
| 2 | Starcom MediaVest Group | Samsung Galaxy TAB | Touch Cinema With Galaxy TAB |
| 3 | MEC | Reliance 3G | Feeling is Believing |
| 4 | EMC Solutions Worldwide Pvt. Ltd. | Century Ply | Century Plyboards - Aarakshan |
| BEST MEDIA INNOVATION - DIGITAL (VIDEO) | |||
| 1 | Maxus | Vodafone India | Responsible Mobility |
| 2 | Mindshare | Boost | The Story Of India's Fastest Viral Video |
| 3 | Pinnacle | Cadbury Celebrations | Lonely Maa |
| 4 | Mindshare | Axe Shower Gel | Axe Shower Gel Launched - VJ Jose Kidnapped |
| BEST MEDIA INNOVATION - AMBIENT MEDIA | |||
| 1 | DDB MudraMax | Birla Sun LIfe Insurance (A part of Aditya Birla Financial Services Group) | Taste of Inflation |
| 2 | Pinnacle | Cadbury Celebrations | Celebration Airways |
| 3 | Mindshare | AXE Deodorant | Fallen Angels! |
| 4 | Pinnacle | Cadbury Dairy Milk | Democracy Of Chocogulla |
| 5 | DDB MudraMax | Big Bazar- Magic Frisk | The Magic Frisk |
| 6 | GroupM - Dialogue Factory | Mumbai District Aids Control Society | HOTLINE |
| BEST MEDIA INNOVATION - BRANDED CONTENT | |||
| 1 | OMD | Tourism Australia | Honeymoon Down Under |
| 2 | Mindshare | Axe Shower Gel | Axe Shower Gel Launched - VJ Jose Kidnapped |
| 3 | Lodestar UM | Coca-Cola | Opening Happiness with Music |
| 4 | MEC | Reliance 3G | Feeling is Believing |
| 5 | Mindshare | Boost | By the people, For the people |
| 6 | Jack in the Box Worldwide | Fisher-Price | Tara Sharma Show - Diaries of a New Mum |
| 7 | Mindshare | Cornetto | Cornetto "Luv Reels" Take 2 |
| 8 | Madison Media Omega | Tata Tea | India Awakened - Agents of Change |
| BEST MEDIA INNOVATION - DIGITAL (SEARCH) | |||
| 1 | Interactive Avenues | BookMyShow | BookMyShow - HOUSEFULL! |
| 2 | MEC | Reliance Mobile | Ego Search |
| 3 | Maxus | Vodafone India | Everybody's Welcome to Vodafone |
| BEST MEDIA INNOVATION - DIGITAL (MOBILE / HAND HELD DEVICES) | |||
| NO | AGENCY NAME | CASE STUDY | CAPTION / TITLE |
| 1 | Maxus | Titan Watches | Light Powered Media For Light Powered Watch |
| 2 | GroupM - Dialogue Factory | Mumbai District Aids Control Society | HOTLINE |
| 3 | Lodestar UM | Fanta | Orangie Holi Masti |
| BEST MEDIA STRATEGY - CONSUMER DURABLES | |||
| 1 | Maxus | Hero MotoCorp | Thank you Kuebler & Ross |
| 2 | Lodestar UM | Mahindra Scorpio | Mahindra Scorpio Builds its Macho Quotient |
| 3 | Ad2C India Pvt. Ltd. | Samsung | Samsung Omnia W - The Story of Mohammed and the Mountain |
| BEST MEDIA INNOVATION - RADIO | |||
| 1 | Vizeum | MTV | MTV Unplugged Radio |
| 2 | Maxus | askme | Google on radio |
| 3 | Mediacom Communications Pvt. Ltd. | Volkswagen Vento | Spot the Vento |
| 4 | Pinnacle | Cadbury Dairy Milk | Friendsbook |
| 5 | Mindshare | Axe Shower Gel | Axe Shower Gel Launched - VJ Jose Kidnapped |
| BEST MEDIA INNOVATION - PRINT | |||
| 1 | Mindshare | Bru Gold | If Mornings Had An Aroma, It would Be Coffee |
| 2 | Madison Media Infinity | Saffolalife | Its My Hearts Birthday! |
| 3 | Mindshare | Pond's | Life is Beautiful-66 Human Lives- Beautiful all over again |
| 4 | Madison Media Infinity | Parachute Advansed Ayurvedic Hair Oil | Turning Print Into Social Media |
| 5 | Mindshare | Kissan | Kissanpur-2.5m People 'Engaged' Through Print |
| BEST MEDIA INNOVATION - DIGITAL (DISPLAY) | |||
| 1 | Maxus | Vodafone India | Responsible Mobility |
| 2 | MEC | Reliance 3G | India's First Experiential Banner |
| 3 | Mindshare | Slice | Seduction in a Bottle! |
| 4 | Mediacom Communications Pvt. Ltd. | Shiksha | 18th April - The day nobody could read internet |
| 5 | Interactive Avenues | Mahindra Rise | Spark The Rise |
| 6 | Mediacom Communications Pvt. Ltd. | Volkswagen Jetta | Anything4Jetta |
| 7 | Interactive Avenues | American Express | So you got promoted |
| 8 | Mediacom Communications Pvt. Ltd. | Duracell | Let there be light |
| BEST MEDIA INNOVATION - EVENTS | |||
| 1 | Pinnacle | Cadbury Dairy Milk | When Roshogolla turned Choco-golla |
| 2 | Mindshare | Pond's White Beauty | Fun in the Sun |
| 3 | Pinnacle | Cadbury Dairy Milk | College ka Shubh Aarambh |
| 4 | Mindshare | Kissan | Kissanpur - World's First Crowd Sourced Farm |
| 5 | Pinnacle | Cadbury Celebrations | Celebrations Airways |
| 6 | Mindshare | Kissan Jams | It's Jamlicious |
| BEST MEDIA INNOVATION - DIRECT MARKETING | |||
| 1 | Mindshare | HSBC | The Day you were Born |
| 2 | DDB MudraMax | CPAA - Smokers Balloon | Smokers Balloon |
| 3 | GroupM - Dialogue Factory | Mumbai District Aids Control Society | HOTLINE |
| 4 | DDB MudraMax | Sanctuary Magazine-1 | Killing Staplers |
| BEST INTEGRATED CAMPAIGN | |||
| 1 | Pinnacle | Cadbury Dairy Milk | The Battle For The Bong Sweet Tooth |
| 2 | Madison Media Infinity | Saffolalife | It's my birthday ! Lets celebrate it ! |
| 3 | Pinnacle | Cadbury Celebrations | Disconnect to Connect |
| 4 | Mediacom Communications Pvt. Ltd. | Gillette | You Shave I Shave |
| 5 | Mindshare | Kissan | Kissanpur - Where What You Grow is What You Eat |
| 6 | Lodestar UM | Coca-Cola | Coke Ki Kahaani, Music Ki Zubaani |
| 7 | Pinnacle | Cadbury Dairy Milk | Aaj meethe mein kya hai? |
| 8 | Mindshare | Axe Deodorant | Even Angles Will Fall |
| BEST MEDIA STRATEGY - SERVICES | |||
| 1 | Maxus | Tata Sky HD | 'A picture speaks thousand words, but an HD picture can speak a million' |
| 2 | Madison Media Plus | Airtel | Kyunki Media Mein Strategy bhi Zaroori Hota Hai, Yaar! |
| 3 | Maxus | SBK | Second Mother's Revolution to Fight Diarrhea |
| 4 | MEC | Reliance 3G | Feeling is Believing |
| 5 | GroupM - Dialogue Factory | Mumbai District Aids Control Society | HOTLINE |
| 6 | MEC | Reliance Mobile | Ego Search |
| BEST MEDIA STRATEGY - MEDIA / MEDIA PROPERTY | |||
| 1 | Starcom MediaVest Group | Samsung Galaxy Y | Youth Marketing By Anna Hazare |
| 2 | Lodestar UM | Coca-Cola | India's Appointment with Music |
| 3 | Starcom MediaVest Group | Captain Morgan | Captain's Shack |
| 4 | Maxus | Google Youtube | Youtube - Reigniting Love |
| BEST ONGOING MEDIA CAMPAIGN | |||
| 1 | Madison Media Infinity | Saffolalife | Saving Private Heart |
| 2 | Pinnacle | Cadbury Dairy Milk | Shubharambh In Third Year Of Chase |
| 3 | Maxus | Vodafone | The Zoo Zoo Saga Continues |
| 4 | Lodestar UM | Amul | Amul's Mantra To Building Brand Aura Year After Year |
| BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA, POWERED BY zoOm | |||
| 1 | Pinnacle | Cadbury Dairy Milk | Shubharambh By Amitabh Bachchan |
| 2 | Lodestar UM | SF Sonic Batteries | Power Ka Chakkar |
| 3 | Maxus | Garnier Skin Naturals | When idiot Box became Intelligent |
| 4 | Mediacom Communications Pvt. Ltd. | Ambi Pur | Ambi Pur Freshness Drive |
| 5 | Maxus | Tanishq | A story every man can relate to tanishq presents Bol Bacchan - blockbuster of the year |
| YOUNG EMVIE OF THE YEAR | |||
| 1 | Omnicom Media Group | Elton Dsouza | Vaseline-Voice Of The Nation, Dove-Real Beauty Channel, Axe Shower Gel Launch |
| 2 | Mediacom Communications Pvt. Ltd. | Rahul Upadhyaya | Shiksha, Duracell, Head & Shoulders (Digital Yours) |
| 3 | OMD | Farha Merchant | Hindustan Ki Yuva Nari, Stayfree Advanced Media Launch, Stayfree I Can Womens Marathon |
| 4 | Maxus | Megha Ahuja | Nokia – Nokia C2-03, Nokia Asha 200, Google – Google Mobile Move, Perfetti – Stop Not |
| 6 | Mindshare | Vineet Nair | Axe & Denim - 1)Male Fantasy Theme Parks, 2)Even Angles Will Fall, 3)Fallen Angles, 4)Denim Doesnt Pay Salman His Dues |