The app to feature all the episodes of the Coke Studio@MTV season 2
BestMediaInfo Bureau | Delhi | August 27, 2012
With the astounding success and popularity of the second season of Coke Studio@MTV, Sony Music has launched an app for music enthusiasts. This app is engaging, fun and easy to use and hosts current Coke Studio@MTVÂ season 2 episodes, audio, artiste profiles, twitter feeds and much more.
This app is available on android phones on the PlayStore and will soon be available on the iOS platform across the globe. It is also embedded with social media allowing users to share what they are listening to on Facebook and Twitter.
Commenting on the release of the app, Sanujeet Bhujabal, Marketing Director, Sony Music Entertainment India says, âWe have received overwhelming response from our customers on the Coke Studio albums so far. The first season surpassed expectations while this season is already notching some great numbers with 10000 CDâs sold over a period of 5 months and over 10 Million downloads. This has infact got us to launch an app for music lovers to experience the music on the go and share the music on social feeds on a touch of a button. Currently we are featuring the 4 episodes while the rest of the episodes will be added soon.â
With over 40 original songs and 200 musicians and different composers for each episode, has achieved an instant connect with the audiences. The Coke Studio App brings these iconic and diverse music styles into one compact application which allows users to access performances at their convenience.
Through this app Sony Music India hasÂ ensured that a wider fan base not only get instant access to their favourite Coke Studio@MTVÂ Season 2 songs but also share this experience with their friends through social media.