Zapak creates Gaming Olympiad

Zapak.com has created virtual Olympics zone for casual gamers

BestMediaInfo Bureau | Delhi | July 27, 2012

To commemorate the start of London 2012 Olympics, Zapak Digital Entertainment, the casual gaming destination, has created a special destination – Zapak Gaming Olympiad –in an aim to integrate Olympics with virtual casual gaming. The Olympiad (www.olympics.zapak.com) will offer a digital experience of the quadrennial event on PCs and mobiles, and boasts of being the first initiative from a gaming platform. The Gaming Olympiad is all set to go live on the same day as the London 2012 Olympics, i.e. July 27, 2012.

Zapak Gaming Olympiad is a one-stop destination for everything related to the Olympics Games. The zone will feature live updates on medal tallies, results and updated game schedules, and will also host four simultaneous online competitions across four games –

Field Hockey, Hurdles Run, King of the Ring and Table Tennis Pro – where participants can compete in a virtual global 'Olympic' styled competition.

Speaking on the initiative, Deepak Abbot, Head Product, Reliance Entertainment Digital said, “Year-on-year we see a surge of about 10 to 15 per cent on the website traffic during any sport event. Zapak Gaming Olympiad is the result of the same discovery. The Olympiad zone is Zapak's initiative to offer one-stop destination to our users for everything related to this year's Olympic Games. We wanted to develop a platform where users could be engaged in an Olympic-like virtual competition while simultaneously also be updated about the on-going games, which tends to become a little difficult at times via traditional media.”

Zapak has also created a leader board for each competition that will showcase the current standing of the top performers in each of these online games. The winner of each game will be awarded a motorbike when the competition concludes on 12^th August 2012.

The gaming website also plans to promote the Gaming Olympiad on various digital platforms. The brand is planning to integrate the Gaming Olympiad with Facebook and Twitter to connect with its social communities.

Info@BestMediaInfo.com

Info@BestMediaInfo.com