Freedom Radio boasts of being India’s first dedicated web radio for Indie music on PlanetRadiocity.com
Ananya Saha | Delhi | July 4, 2012
Radio City 91.1 FM, which completed 11 years on July 3, is commemorating the occasion with its brand new offering – ‘Naye daur ki nayi dhun - Freedom Radio’ – on the web radio stream PlanetRadiocity.com.
Apurva Purohit, CEO, Radio City, said, “As thought leaders we had to give something really refreshing and new to the audience who have supported us for 11 years. A lot of brilliant musicians in India do not get the platform they deserve and, therefore, their music never reaches the connoisseurs. On the occasion of our 11th anniversary, we give these Indie artists a dedicated platform by launching Freedom Radio on PlanetRadiocity.com. This web radio stream is a dedicated channel that offers original Indie music to Indians across the globe. We hope young audiences who are on the lookout for fresh sound find our offering satiating their need.”
Freedom Radio debuted with ‘Freedom Hour’ between 10 AM and 11 AM on July 3 when Radio City brought in ‘5 bands across 5 towns’ to perform simultaneously for the theme song ‘Hum Sab Hai Yahaan’, a collaborative composition of independent artists and bands.
Rachna Kanwar, SVP & Business Head - Digital Media and New Business, Radio City, said, “PlanetRadiocity has always endeavoured to offer new and unique experiences to its listeners. In our journey to take Freedom Radio to our listeners, we have associated with some of the most talented Indian artists across the globe.”
Pepped up by the response so far, Kanwar maintains that it took them a year to connect with over 300 artistes and get them on board. Freedom Radio will be promoted through on-ground events and on-air promotions, including live gigs by the artistes in the Radio City studio. To create a sound business model, the web radio is currently monetising through ad space selling and by selling airtime. “Our philosophy is to create stable, robust platform and then monetise it,” Kanwar said.
“PlanetRadiocity.com is geared up for more such offerings to be launched this year that will cement its positioning as the ultimate radio and music destination for music lovers,” Kanwar added.