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OLX.in goes on Radio with new 'Bech De' campaign

The commercial by Saatchi & Saatchi conveys the message that everything can be sold without incurring any expenses on this free classified site

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BestMediaInfo Bureau
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OLX.in goes on Radio with new 'Bech De' campaign

OLX.in goes on Radio with new 'Bech De' campaign

The commercial by Saatchi & Saatchi conveys the message that everything can be sold without incurring any expenses on this free classified site

BestMediaInfo Bureau | Delhi | July 13, 2012

publive-imageOLX.in has released new radio commercials to take its 'Bech de' campaign further. It is being aired on all major FM channels. The free online classified site and its ad agency Saatchi & Saatchi decided to expand the idea of “everything sells for a price” at Olx.in by highlighting that selling your old stuff is absolutely free and simple on the platform.

In the new radio commercials, the company is targeting the problems being faced by most families where they remain hesitant to sell their unused or unwanted household stuff because they think that selling it will be an added expenditure and a lot of effort for them. The commercial intends to convey the message that on www.Olx.in, everything can be sold without incurring any expenses and with complete ease. Products like refrigerators, treadmills, cars, etc., have also been talked about in the radio commercials to showcase the wide gamut of used product categories that can be sold on OLX.in.

In another version of the ad, OLX.in aims to target those people who have a lazy attitude towards taking action to sell their unused and unwanted personal and household goods. The company aims to drive the message that at Olx.in, it needs a couple of minutes to post ads and the sale can happen in a couple of days, and that too at good prices.

People are also being educated about the OLX.in mobile app where posting free ad on the go is possible along with even uploading images and videos for the product, all through the mobile phone.

Amarjit Batra, Country Head of OLX India, said, “OLX.in has created the market for C2C trade in India and converted the latent need of people to sell off personal and household goods that they don't need or use. OLX.in has emerged as the No.1 brand in free classifieds where individuals post more than 85 per cent of new ads, making the content quite unique and attractive for buyers. Our current communication on radio and OOH is targeted at those people who know of OLX.in but haven't taken action.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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