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Mogae sets up specialist unit Mobiwise for mobile SEO/SEM

Mobiwise has been setup to help clients through this maze and make sure their business is being found by users of the latest phones, tablets and other devices

BestMediaInfo Bureau | Delhi | July 24, 2012

Close on the heels of the launch of Mobocracy, its creative boutique for mobile, Mogae Media has announced that it is launching Mobiwise, a specialist mobile planning unit focused on SEO/SEM. The unit will be located at the Gurgaon headquarters of Mogae.

“In recent years, a big surge in the use of smartphones and now tablets have made it essential to adapt web pages to meet the needs of their users. In particular, web pages should be optimised for search on these platforms, so you reach your audience that is today typically mobile, business oriented and mostly affluent,” said Tanya Goyal, Executive Director, Mogae Group.

Mobiwise brings in-depth understanding of how the user behaviour differs on these handheld devices from PC browsing and provides effective search engine optimisation (SEO) for one’s mobile site. Specialists at Mobiwise will help clients ensure their SEO works across all devices and specifically targets users of smart devices.

It is of great significance to balance the use of organic SEO and PPC advertising on mobile devices. To achieve this, an in-depth understanding of how the various search results and adverts are displayed across a range of the most popular platforms is required. It is also vital to keep up-to-date with the latest technologies and gadgets and their impact on user behaviour as well as search engine policies.

Mobiwise has been setup especially to help clients through this maze and make sure their business is being found by users of the latest phones, tablets and other devices.

Users of handheld devices can view sponsored ads for when performing relevant searches. The system works much like pay-per-click on computers, but there are some important factors to take into account, and this is a specialist area calling for dedicated expertise. Mobiwise helps you get the best from this relatively new advertising medium, allowing you to reach out to an affluent, mobile and technologically savvy audience. Our mobile pay-per-click and pay-per-call advertising services ensure your ads are delivered to potential customers even when they are browsing the Internet away from their home or office.

“At Mogae Media we are trying to provide single-window solutions for the mobile medium. We believe the market is close to an explosive inflection point. Mogae, with Mobocracy and Mobiwise, will be in the forefront of mobile communication,” emphasised Goyal.

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