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Mogae launches mobile creative agency Mobocracy

It is claimed to be India’s first single-window mobile boutique covering design, creative, technology and mobile integration

BestMediaInfo Bureau | Delhi | July 6, 2012

Mogae Media yesterday announced the launch of Mobocracy, India’s first single-window mobile creative agency. Headquartered at its Gurgaon offices, the new mobile boutique already has a team of 12 professionals across design, creative, technology and mobile integration.

“The world is getting smaller, to the size of your palm! At Mobocracy we’ve invested in founding the right skills for optimizing design for the small screen and strengthening communication strategies for this next wave of advertising. We are already working with our diverse portfolio of clients to integrate smart mobile thinking into new and existing campaigns,” said Tanya Goyal, Executive Director, Mogae Group.

According to a press statement issued by Mogae, the reason for setting up Mobocracy is that ‘search on mobile web’ has grown four since 2010, and by 2013, there will be more mobile web users than those on PCs and laptops. Regular websites appear to be all jumbled up or are very difficult to navigate when accessed via a mobile phone. The browsing experience is not the same as when viewed on a desktop or a laptop. Invariably all existing websites are too heavy for mobile devices.

Mobocracy will help clients set realistic ROI goals for the mobile with a mobile strategy to cut through the clutter by providing technical back-end to power a functional visual front-end.

Mobocracy’s methodology for design of mobile websites include mobile browser compatibility so that the website works fine on all handsets such as the iPhone, Blackberry, Andorid and Nokia, from the smaller screens to the more popular larger ones (128 x 160 pixels, 176 x 220 pixels, 240 x 320 pixels and 320 x 480 pixels). The website is optimised for quick downloading by using optimised graphics, etc.

Mobile sites are ideal when users are accessing information on the move and are extremely relevant for corporate information websites, E-commerce, couponing, store/dealer locations, ticketing, classifieds, deals and special offers, to name a few.

Goyal said, “It’s hard to believe that as recently as a decade ago; most businesses did not even have a website or, at best, maintained a meager online presence. Today it is as much a staple of our daily lives as is the personal computer, making it vital for businesses to not only maintain a comprehensive website, but to keep updated with advances in technology that will offer customers easy access to the information they desire. Further, the advent of smartphones such as the iPhone, Android phone or Blackberry has prompted those in the business of building and hosting websites to explore new technological avenues, leading to the creation of ‘mobile web sites.”

She added, “Ultimately, mobile websites are a win-win both for clients and consumers — helping to deliver a brand’s message and compelling content to current and potential customers with just a glance at their mobile phone screen.”

Mogae Media, the parent entity of Mobocracy, was set up in October 2011 by veteran adman Sandeep Goyal, former JV partner and Chairman of Dentsu India.

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