Lowe Lintas wins Daimler Commercial Vehicles' creative mandate

The multi-agency pitch went through a two-stage presentation process. The Lowe Lintas pitch was led by its Chennai team

BestMediaInfo Bureau | Delhi | July 11, 2012

Chennai-based Daimler India Commercial Vehicles (DICV) has concluded its prolonged pitch process with the appointment of Lowe Lintas and Partners, Chennai, as its creative agency. DICV went through two rounds of presentations before shortlisting agencies. The top 5 agencies were shortlisted and were in the race for the business.

GV Krishnan, Executive Director, Lowe Lintas, said, "This must have been one of the most awaited pitch results of recent times. We are thrilled to have been given the mandate."

Krishnan further said, "The Indian trucking segment is in rapid evolution mode, and BharatBenz (as DICV's trucks will be known in India) is uniquely poised to lead this revolution. As the pioneer of truck manufacturing, DICV will seek to assert its leadership through customer-oriented products and services. It feels great to be able to partner DICV from virtually their rollout stage."

Joseph George, CEO, Lowe Lintas, commented, "This is a significant win for our Chennai office. It will be an interesting challenge to the agency's ability to strategise and persuasively communicate the rich, inspiring story of DICV. With recent wins out of our Kochi and Bengaluru offices, I am particularly pleased with the way our south operations are performing."

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