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India wins 4 Gold, 3 Silver medals at Appies 2012

McCann Worldgroup won 2 Gold, Lowe Lintas & Partners and BBDO India won one Gold each

BestMediaInfo Bureau | Delhi | July 31, 2012

APPIES 2012, organised by the Institute of Advertising Singapore (IAS), and supported by SingTel, MEC, Asia Pacific Breweries (APB) and Singapore Press Holdings (SPH), announced winners of the 10 Gold Medals and 5 Silver Medals as the two-day festival of the best marketing ideas in Asia-Pacific concluded in Singapore yesterday. The illustrious judges and assessors’ panel comprising top marketers in the region selected the winners from 100 shortlisted entries showcasing 48 global brands submitted this year.

Leanne Cutts, VP, Marketing for Kraft Foods Asia presided as the Chief Judge at the APPIES. Congratulating the winners, she said, “We were delighted by the representation of the different agencies from different places at the APPIES this year. The campaigns made us laugh and made us cry… We had a lot of fun. However, the ideas that really impressed us were those that spoke to both the head and the heart.”

APPIES 2012 also handed out 5 Best Presenter Awards for the most compelling presentations and coherence of content.  

APPIES 2012 also saw growth in delegate numbers as marketing professionals from across APAC witnessed live presentations of award-worthy campaigns representing 6 broad categories: Food & Beverage, Non-Food FMCG, Consumer Durables, Business Services, Consumer Services and Pro-Bono/Government/Cultural.

“This year the APPIES showcased the best of storytelling with campaigns that had drama, suspense, emotion, humour and depth. But behind every story showcased in the winning entries, there was a clear business focus and excellence in planning, implementation and most of all, effectiveness. It was this fusion of ‘big idea’ creativity, heartwarming narratives and outstanding commercial success that was awarded and celebrated at APPIES 2012,” said Ms Goh Shu Fen, Chairperson of the APPIES and Co-founder & Principal of R3.

The Winners:

1. Campaign: Pass it on

Category: Pro-Bono/Government/Cultural

Advertiser: Sri Lanka Eye Donation Society

Country: Sri Lanka

Agency: Leo Burnett Solutions Inc., Sri Lanka

2. Campaign: Saffola Oats, 'Do More with Oats'

Category: Food & Beverage

Advertiser: Marico India

Country: India

Agency: McCann Worldgroup, India

3. Campaign: Student Suicide Prevention Drive

Category: Pro-Bono/Government/Cultural

Advertiser: Maitri Foundation, Mumbai,

Country: India

Agency: McCann Worldgroup, India

4. Campaign: The Web Is What You Make Of It

Category: Consumer Services

Advertiser: Google

Country: Singapore

Agency: BBH Asia Pacific, Singapore

5. Campaign: Curious Holiday Inn-cidents

Category: Consumer Services

Advertiser: IHG (Holiday Inn)

Country: China

Agency: Ogilvy & Mather Shanghai, China

6. Campaign: Idea 3G

Category: Consumer Services

Advertiser: Idea Telecom

Country: India

Agency: Lowe Lintas & Partners, India

7. Campaign: Ong & Raj

Category: Pro-Bono/Government/Cultural

Advertiser: Health Promotion Board

Country: Singapore

Agency: DDB Worldgroup, Singapore

8. Campaign: The OFW Project

Category: Food & Beverage

Advertiser: The Coca-Cola Export Corporation

Country: Philippines

Agency: The Coca-Cola Export Corporatio

9. Campaign: Shave Sutra - Or, How To Turn A Mundane Solitary Chore Into Pleasurable Duet

Category: Non-Food FMCG

Advertiser: P&G India

Country: India

Agency: BBDO India

10. Campaign: The Royal Project

Category: Consumer Services

Advertiser: Sizzler (Minor Food Group)

Country: Thailand

Agency: Y&R Thailand

The 5 Silver Medals went to the following campaigns:

1.     Campaign: Parachute Ajurvedic – Recommended by Sufferers

Advertiser: Marico India

Country: India

Agency: BBH India

2    Campaign: Tiger Blue Xmas

Category: Food & Beverage

Advertiser: Vietnam Brewery Limited

Country: Vietnam

Agency: Leo Burnett Vietnam

3.   Campaign:  Tide Collars

Category: Non-Food FMCG

Advertiser: P&G International Operations Pte. Ltd., Singapore

Country: India

Agency: Leo Burnett, Mumbai, India

4.   Campaign: New House? Or New Furniture?

Category: Consumer Services

Advertiser: DFI Home Furnishings Taiwan Limited

Country: Taipei

Agency: Ogilvy & Mather Advertising, Taipei, Taiwan

5.   Campaign: Meetha at home!

Category: Food & Beverage

Advertiser: Cadbury India

Country: India

Agency: Presenter: Ogilvy & Mather, India

APPIES 2012 also saw 5 presenters clinching the Best Presenter Awards. They were:

1. Kittipong Veerataecha: Chief Strategy & Innovation Officer, Y&R Thailand

2. Jaideep Kibe: Coca-Cola Sparkling Category Director, The Coca-Cola Export Corporation, Philippines

3. Luke Nathans: Regional Development Director, APAC, iris Worldwide, Singapore

4. Dhiren Amin: Group Planning Director, McCann Worldgroup India

5. Yousuf Rangoonwala: Brand Partner (Planning), BBH India Pvt Ltd


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