The new category is powered by Bollywood channel zOom; the last day for submission of entries is July 25, 2012
BestMediaInfo Bureau | Delhi | July 17, 2012
zoOm - India‚Äôs No. 1 Bollywood channel, has introduced a special award category in the 12th edition of the Emvies ‚Äď India‚Äôs most prestigious and coveted Media awards organized by The Advertising Club Bombay. The special award titled ‚ÄúBest Use of a Bollywood Celebrity in Media‚ÄĚ will be given to an entry that uniquely showcases or integrates a Bollywood celebrity in Media, creating impact and being relevant to the brand‚Äôs communication.
Speaking about this unique initiative Avinash Kaul, Chief Executive Officer of ET NOW, TIMES NOW and zoOm said, ‚ÄúThe dominant influence of Bollywood on popular culture and especially among youth is there for everyone to see. Over the years marketers have increasingly started using Bollywood stars as brand ambassadors to create a stronger connect with consumers. At zoOm we celebrate India‚Äôs passion for Bollywood so naturally we would like to honour other brands and organisations that share our enthusiasm for Bollywood.‚ÄĚ
While the use of celebrity brand endorsers in marketing campaigns is quite common today, this award seeks to recognize and honor innovation in the way a Bollywood celebrity has been used by a brand specifically in a media opportunity. Entries will be judged on the basis of¬†Originality, Uniqueness, Impact and Relevance.