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Eleven Brandworks appoints three Senior Creative Directors

Kapil Batra of McCann, Subrato Mehta of Dentsu and Abhishek Dey of Lowe Lintas Mumbai join the agency as Senior Creative Directors

BestMediaInfo Bureau | Delhi | July 12, 2012

Kapil Batra, Subrato Mehta and Abhishek Dey have joined Eleven Brandworks as Senior Creative Directors. Their move is in keeping with the growing trend in the advertising Industry of creative talents and clients moving towards smaller agency set-ups.

Batra has been Creative Director (Copy) at McCann Delhi for close to five years and before that he was with Publicis and Contract. In his decade-long experience, Batra has handled the Perfetti portfolio (Chlor-mint, Big Babol, Happydent & Alpenliebe), worked on General Motors, Greenlam Laminates, Yatra.com, Usha Fans, among others. His work has been applauded by the jury of Clio, Cannes, The One Show, Adfest, Fab Awards, Spikes, The Work, Goafest and MirchiKaan.

Dey moves from Lowe Lintas, Mumbai. A Commercial Art graduate from Delhi College of Art, he has been in advertising for the last 11 years, having worked in Rediffusion DY&R, McCann Eriksson and Publicis before his stint at Lintas. He has worked on brands like Tata Tea, ICICI Prudential, Bajaj Motors and Lifebuoy. On the way he picked up a few awards at Indian shows like Abby, Goafest and some international shows like Clio and Adfest (Pattaya).

Mehta moves to Eleven Brandworks after a four-year stint with Dentsu. In his 22 years in the industry, he has worked with agencies like Ogilvy & Mather, Lintas, JWT and Triton. Winner of many international awards, he has worked on brands like Canon, Honda, J&J, ICICI, Reid and Taylor, SAB TV, Kinetic, HDFC and  Manchester United Cafe, to name a few.

Meanwhile, Sambit Mishra, currently Senior Creative Director (Copy) at Eleven Brandworks, Delhi, is moving to Mumbai to partner Dey. Aneesh Jaisinghani, Senior Creative Director (Art) at Eleven Brandworks, Delhi, will team up with Batra.

Prateek Bhardwaj, Founder Director, Eleven Brandworks,said, “Adding depth to the talent pool has been a priority for us. These additions are another step towards building a robust creative organisation.”

Batra said about his new role, “The move to Eleven is an exciting challenge. With the freedom a small set-up offers comes the responsibility of winning and managing substantially sized businesses while producing outstanding creative products.”

Welcoming the new team aboard, Sampada Chaudhari, COO, Eleven Brandworks, said, “Increasingly clients' businesses are moving faster and getting more demanding. There is a shift in preference to independent agencies, as they are fleet-footed and create fresh work. Our new creative talent will help create a dynamic creative pool to manage and acquire exciting businesses."

Seconding her view, Vivek Suchanti, Partner, Eleven Brandworks, said, “The independents have been able to attract some very good talent, with open structures, great work environment and partnership/ownership models.”

Eleven Brandworks is a full-service creative agency based in Mumbai and Gurgaon. Its clients include Tata Mutual Fund, Big FM, Star Plus, Times Group, Nokia Maps (Navteq), NDTV Goodtimes, Modi Ilva (Artic Vodka), Archies, Hallmark and Homex India.


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