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Dulux signs on Bang in the Middle as digital partner

The agency would be responsible for strategising and implementing an entire suite of digital services to spruce up Dulux's online presence

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BestMediaInfo Bureau
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Bang in the Middle wins SH Group's communication mandate

Dulux signs on Bang in the Middle as digital partner

The agency would be responsible for strategising and implementing an entire suite of digital services to spruce up Dulux's online presence

BestMediaInfo Bureau | Delhi | July 19, 2012

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Akzo Nobel India, the maker of Dulux Paints, has signed on Bang in the Middle as its digital communication partner. Bang in the Middle would be responsible for strategising and implementing an entire suite of digital services to spruce up Dulux's online presence.

Bang in the Middle would be responsible for planning and executing a 360-degree digital branding of Dulux through an engaging social media strategy.

Commenting on the association, Pushkar Jain, Marketing Manager, Dulux, Akzo Nobel India, said, “We are actively engaging in the digital space so as to create interactive dialogues with our consumers and even reach out to a larger audience base. Through our association with Bang in the Middle, we hope to impact consumer behaviour through digital experiences.”

Expressing delight on winning the Dulux account, Naresh Gupta, Managing Partner, Bang in the Middle, said, “It is an honour to be associated with Dulux. They have been early adopters of digital media and we look forward to working with them on enhancing their digital footprint.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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