Awards launches on new show ‘International Music Favorites’ hosted by Neha Bhasin
BestMediaInfo Bureau | Delhi | July 10, 2012
BIG CBS SPARK, the ultimate music destination from the BIG CBS joint venture, will soon put to rest the debate on who are Indian youths’ favorite international singers with the launch of its latest show International Music Favorites. The channel will kick-off International Music Favorites, India’s first ever viewer’s choice awards for international music this July on weekends. The show will see artists nominated from across genres of music featuring the likes of Lady Gaga, Incubus, Avicii, Maroon 5, Chris Brown etc., and viewers deciding on the winners from across categories. The show will be anchored by the young and vivacious singer-songwriter, performer and television hostess Neha Bhasin
International Music Favorites is classified into eight categories which include - Best Video of the Year-Male, Best Video of the Year-Female, Best Debutant, Best Collaboration, Best Hip-Hop Video, Best Rock Video, Best Pop Video, Best Direction of a Music Video and Best Lyrics, and will be spread across nine episodes. Each episode will showcase one category and the nominees highlighted will be left open for viewers to vote - through the mobile and internet platforms, to decide the winners. The show will see the best international music featured on the show along with Neha Bhasin, who will anchor the show giving enriching trivia and information on the artists, the songs, engage with consumers and more. The eight category episodes will culminate with a finale episode which will reveal winners.
To ensure the show engages with audiences across platforms, the channel will host a multi-media promotional campaign spread across television, radio, print, out of home and social media.
International Music Favorite launches in sync with Reliance Broadcast Network’s recent campaign called ‘Choose Your Set-Top-Box Wisely’. The campaign has been designed to increase awareness and empower consumers with adequate information to make the right choice when choosing their set top boxes, while enabling operators to build their brand equity. Reliance Broadcast Network has seven robust and well crafted channels and is ready to benefit from the digital wave.