Zubin Driver sets up multi-media creative company

Pundalik will create engaging content across television, web, mobile, films and live entertainment

BestMediaInfo Bureau | Delhi | June 22, 2012

Zubin Driver, former CEO, Cell 18 and Group Creative Director, Network 18, has started a multi-media creative company called Pundalik. Joining him will be Harish Tiwari, who comes on board as a director of the company. Tiwari has been with TV18 for nine years. The company will create content across television, web, mobile and live entertainment. It will have an independent film vertical too.

The company, currently in the start-up phase, has shot a pilot for a leading channel and the team is actively pitching in the market. Pundalik is named after the famous Varkari saint Pundalik, who was a devotee of Lord Vithoba.

Commenting on his new venture, Driver, CEO, Pundalik, said, "At Pundalik, we will generate a new energy and process of discovery for people who work with us. We will create engaging content which is media neutral and has larger reach."

The Pundalik core team comprises, besides Tiwari, Ganesh Sagade who has worked with ETV for 10 years and Nitin Godambe as production controller.

Driver is an advertising and marketing veteran, with 21 years of experience. His last stint with Cell 18 and Network 18 group lasted ten years. He was instrumental in setting up and running the promo teams for multiple channels which included History TV18, CNBC TV18, CNBC Awaaz, CNN-IBN, IBN 7 and IBN Lokmat.

Over the years, Driver has won a number of awards singularly and as a Creative Director. Clio nominations, Ad Club Gold, Promax India & Promax BDA, New York, have been regular fare. He is also founder of 'Fight Back', an online CSR movement that activates youth across the subcontinent.

Info@BestMediaInfo.com

Info@BestMediaInfo.com