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Vizeum wins media duties of Bloomberg UTV

This is Vizeum’s first win as it enters the fourth year of its existence. The business will be handled by the agency’s Mumbai office

BestMediaInfo Bureau | Delhi | June 12, 2012

As Bloomberg UTV prepares itself for an aggressive growth strategy, Vizeum India has been roped in as the media AoR to play a vital role in the channel’s future growth plans. The business will be handled out of Vizeum’s Mumbai office.

Confirming the appointment of Vizeum, Sriram Kilambi, President, Bloomberg UTV, said, “We were on the lookout for a passionate, result-oriented partner who would think like us and find value for us. Vizeum came to us with strong references and once we met, we knew they had what we were looking for. We are looking forward to working together.”

Commenting on the win, S Yesudas, Managing Director – Indian Subcontinent, Vizeum, said, “We had a dream of attracting clients and talent to Vizeum automatically in our fourth year of operation, rather than us having to go out, based on what we do. As we embark on the fourth year, I am delighted with the progress we are making. I take this opportunity to welcome Bloomberg UTV into the Vizeum family. We are thankful to Sriram and his team for considering us worthy.”

Vizeum operates in 55 countries with a philosophy of in-depth understanding of the co-existence of lives, brands and media in the actual world.

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