Sudha Natrajan, Raghav Subramanian quit Lintas Initiative Media

BestMediaInfo.com has also learned that Lintas Media Group has roped in Manas Mishra as President to manage the Delhi operations post Natrajan's departure

BestMediaInfo Bureau | Delhi | June 18, 2012

In a sudden development, Sudha Natrajan, a media veteran and longstanding member of the Lintas family, has put in her papers. She is CEO of Lintas Initiative Media. Along with Natrajan, whose last working day at Lintas is learnt to be July 31, 2012, Raghav Subramanian, who joined Lintas Initiative Media as COO in December 2011, has also called it a day.

The developments have been confirmed by highly-placed, reliable sources in the media fraternity. Repeated calls and text messages to Natrajan remained unanswered. Despite best efforts, Subramaniam also could not be contacted. A call to Lynn de Souza, Chairman and CEO of Lintas Media Group, also went unanswered.

BestMediaInfo.com has also learned from the same sources that Lintas Media Group has roped in Manas Mishra as President to manage the Delhi operations post Natrajan's departure. Mishra will be joining LMG from Starcom MediaVest Group, Greater China, where he has been Managing Director from September 2011.

Natrajan, who spent more than 18 years with LMG, was also on the board of Lintas Initiative Outdoor, the wholly owned out-of-home subsidiary of LMG, formerly known as Aaren Initiative before its acquisition.

An MBA with 20 years of brand marketing, client servicing and media management experience under her belt, Natrajan moved base from Bangalore to Gurgaon three years ago to oversee the LMG operation in Delhi, which handles blue-chip clients such as Maruti Suzuki, Sony Electronics, Religare, Voltas, Naukri.com, among others.

Subramaniam possesses over two decades of experience in media, consulting, analytics and research. He had spent a decade with GroupM in New York, working on large global clients. After returning to India a year and a half ago, he headed strategy across Vivaki Media.

Just before joining Lintas Media Group, Subramanian was National Director – Insights & Research at Starcom MediaVest Group India. He joined Starcom MediaVest Group from ZenithOptimedia where he was Chief Strategy Officer. Prior to that, he spent nearly a decade with GroupM and its business science division ATG (Advance Techniques Group) in New York. He began his career at Ogilvy in the early 90s and has nearly two decades of experience.

Mishra is an MBA from NMIMS, and has over 17 years of professional experience across organisations such as Starcom MediaVest Group, Mudara Max, Contract Advertising, Initiative Media, Lintas and GroupM.

Prior to moving to Starcom MediaVest Group, Greater China, Mishra was EVP and Country Head at Connext, a media agency of Mudra Max, where he spent about three years. Previously, Mishra was General Manager, West Zone, at Mediaedge:cia (MEC). He has been a member of the Technical Committee on IRS at Media Research Users Council (MRUC).

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