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Scarecrow bags creative duties for Justbooks

The Bangalore-based Justbooks Clc is India's first and largest community library chain

BestMediaInfo Bureau | Delhi | June 28, 2012

Justbooks Clc has appointed Scarecrow Communications as its creative agency. The account will be handled out of Scarecrow’s Mumbai office.

The Bangalore-based Justbooks Clc is India's first and largest community library chain. Owned by Strata Retail & Technology Services Pvt. Ltd and incubated and nurtured at IIM-Bangalore, Justbooks is already present in 10 cities including Mumbai, Bangalore, Pune and Hyderabad

With over 600,000 books across different categories, Justbooks offers a wide range of titles to members of any age group. Aiming to expand across India, Justbooks incorporates proven retail practices like warehouse-backed operations with centralised inventory and new generation technology usage like cloud-hosted infrastructure with RFID enabled touchpoints to meet the ultimate goal of every library – Get every book a reader and get every reader his/her book.

R Sundar Rajan, Founder & CEO, JustBooks, said, "We are excited to partner with Scarecrow in our attempt to redefine libraries as a new generation platform connecting books and readers. Building a brand around a traditional neighbourhood service can present lot of interesting challenges and we look forward to work with the creative team at Scarecrow in getting people back to reading."

Raghu Bhat, Founder Director, Scarecrow Communications, commented, “Justbooks is our first ever client from Bangalore. This is a huge moment for Scarecrow. Being a book lover myself, it will be doubly satisfying if our campaigns succeed in making more people visit Justbooks, which has the most charming libraries I have ever seen."

Arunava (Joy) Sengupta, Founder Director, Scarecrow, added, “Justbooks is a great concept and if handled well has the potential to become a real cult brand. And that's what excites me the most.”

On his part, Manish Bhatt, Founder Director, Scarecrow, said, “Reading is the only addiction that is healthy. We are grateful for this opportunity to encourage more people take up the reading habit.”

With fully functional offices in Mumbai and Delhi, Scarecrow is one of India’s fastest growing advertising agencies with brands such as Reliance Digital, Future Capital, DNA, Religare, Eristoff, Viacom 18, Nestle, Quikr, Rupa and DLF. Recently, Scarecrow started its full fledged design outfit, Scarecrow Designs.

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