The Bangalore-based Justbooks Clc isÂ India's first and largest community library chain
BestMediaInfo Bureau | Delhi | June 28, 2012
The Bangalore-based Justbooks Clc isÂ India's first and largest community library chain.Â Owned by Strata Retail & Technology Services Pvt. Ltd and incubated and nurtured at IIM-Bangalore, JustbooksÂ is already present in 10 cities including Mumbai, Bangalore, Pune and Hyderabad
With over 600,000 books across different categories, Justbooks offers a wide range of titles to members of any age group. Aiming to expand across India, Justbooks incorporates proven retail practices like warehouse-backed operations with centralised inventory and new generation technology usage like cloud-hosted infrastructure withÂ RFIDÂ enabled touchpoints to meet the ultimate goal of every library â Get every book a reader and get every reader his/her book.
R Sundar Rajan, Founder & CEO, JustBooks, said, "We are excited to partner with Scarecrow in our attempt to redefine libraries as a new generation platform connecting books and readers. Building a brand around a traditional neighbourhood service can present lot of interesting challenges and we look forward to work with the creative team at Scarecrow in getting people back to reading."
Raghu Bhat, Founder Director,Â ScarecrowÂ Communications, commented, âJustbooks is our first ever client from Bangalore. This is a hugeÂ moment for Scarecrow. Being a book lover myself, it will be doubly satisfying if our campaigns succeed in making more people visit Justbooks, which has the most charming libraries I have ever seen."
Arunava (Joy) Sengupta, Founder Director,Â Scarecrow, added, âJustbooks is a great concept and if handled well has the potential to become a real cult brand. And that's what excites me the most.â
On his part, Manish Bhatt, Founder Director,Â Scarecrow, said, âReading is the only addiction that is healthy. We are grateful for this opportunity to encourage more people take up the reading habit.â
With fully functional offices in Mumbai and Delhi,Â ScarecrowÂ is one of Indiaâs fastest growing advertising agencies with brands such as Reliance Digital, Future Capital, DNA, Religare, Eristoff, Viacom 18, Nestle, Quikr, Rupa and DLF. Recently, ScarecrowÂ started its full fledged design outfit,Â ScarecrowÂ Designs.