Parryware campaign turns the bathroom into a private world
The campaign by RK Swamy BBDO is aimed at relaunching the Parryware brand
BestMediaInfo Bureau | Delhi | June 29, 2012
As part of Parryware's relaunch mandate, RK Swamy BBDO has created a refreshingly new campaign for India's leading sanitary brand. In the campaign, the bathroom has been called 'Apna sa Kona' – your very own space.
Sunil Kukreti, Senior Partner, RK Swamy BBDO, Delhi, said, “The insight of the campaign is that the bathroom is one place in the house where you can be yourself. You might cry, dance or just ponder in this space which is truly yours. The 'Apna sa Kona' campaign is created around this.”
The campaign features a montage of those special, emotional moments that take place with the bathroom as a backdrop – thus emphasising the importance of the role a bathroom can play in our lives.
PS Mann, Creative Director at RK Swamy BBDO, said, “Most bathroom ads are functional or technology oriented. We decided to find the space it occupies in the consumer's mind and heart, and realised this is the one place where you are with yourself, not only physically but also in thoughts and emotions. This is what the campaign is all about – creating an emotional connect with Parryware. The range of emotions expressed also ties in beautifully with the range of Parryware products displayed.”
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