Omnicom's Gutenberg Networks enters Asia with Maatra

The rebranded DDB Mudra Group production solutions specialist agency becomes the 4^th global centre after France, the UK and the USA

BestMediaInfo Bureau | Delhi | June 4, 2012

The DDB Mudra Group announced today that Maatra, its pre-media production solutions specialist agency, has joined the global integrated production powerhouse Gutenberg Networks, a part of Omnicom Group. Maatra will be rebranded as Gutenberg Networks India and become the fourth global centre after France, the UK and the USA.

Gutenberg Networks is a global integrated marketing production organisation with core expertise in developing and executing cost-effective communication campaigns in broadcast, web, press and print. With an expert workforce of over 1,200 employees globally, Gutenberg Networks works closely with some of the biggest brands leveraging and creating value through tightly executed global campaigns. It has worked with over 75 clients for an average tenure of over a decade. Some of its partners include Philips, Star Alliance, PepsiCo Tropicana, Volkswagen, and Canadian Tourism Commission.

John Zeigler, Chairman and CEO DDB Asia Pacific, India & Japan, said, “We have a strategic vision of taking Maatra from India and transporting its service offering across Asia Pacific. With its robust platform and work flow technologies, it is a natural fit with Gutenberg Networks. As a combined force, Gutenberg Networks India will be able to build on and will clearly offer benchmark services and value to all clients across the region. Gutenberg Networks can arguably be the third partner for any client: after the creative partner, the media partner and now the implementation partner.”

Madhukar Kamath, Group CEO and Managing Director, DDB Mudra Group, said, “Maatra is a pioneering and a strategic effort in offering pre-media services from the DDB Mudra Group. Teaming with the best in the business, Gutenberg Networks, and leveraging what Maatra has already achieved, Gutenberg Networks India will no doubt become a valuable hub and a part of a global presence. It is exciting to be Gutenberg Networks' fourth global centre and the first in Asia.”

Radhakrishnan Swaminathan, who will be heading Gutenberg Networks India and who has been spearheading Maatra as its President, said, “The first centre in Asia, Gutenberg Networks India is strategically positioned to leverage and expand on Maatra clientele and provide a growth platform. We already work with a host of clients of the DDB Mudra Group and others. Our multi-location capability allows us to look at delivering pre-media production services across geographies.”

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