OAA 2012: DDB Mudra Max, Milestone Brandcom pick up most awards

Record number of 588 entries received. A total of 53 metals were given out – 18 Golds, 21 Silvers, and 14 Bronzes

BestMediaInfo Bureau | Delhi | June 12, 2012

OAA 2012 marked a new record of getting the highest number of entries in its history numbering 588 for the Outdoor Advertising Awards. The entries were judged by two separate jury panels for the creative and the media sections. A total of 53 metals were given out – 18 Golds, 21 Silvers, and 14 Bronzes.

With 14 metals in their kitty, DDB Mudra Max led the winners, closely followed by Milestone Brandcom which took home nine metals. GroupM's Dialogue Factory and Bates Wallstreet won three metals, followed by MOMS Outdoor Media Solutions, JWT, Lintas Initiative Outdoor and Platinum Communications.

On the Media Concessionaire's side, JCDecaux India walked away with gold in the National Media Owner of the Year category, followed by Atin Promotions & Advertising with a silver and Times Innovative Media (TIM) with a bronze. Pioneer Publicity won a gold in the Zonal Media Owner of the Year (East) category. Times Innovative Delhi Airport took the gold in the Zonal Media Owner of the Year (North) category. Macromedia Digital Imaging won the 'Printer of the Year' award. In the International category, Encyclomedia Networks won silver for its McDonald's campaign.

This year, Ernst & Young managed and audited the entire process of judging and validating.

List of winners of OAA 2012:
http://www.oacasia.org/winners2012.html
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