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MTV opens up a new genre on TV with ‘MTV Rush’

Launching this July, MTV Rush is a 13 part film directed by avant-garde director, Bejoy Nambiar the creator of ‘Shaitan’

BestMediaInfo Bureau | Delhi | June 6, 2012

On the heels of the critically acclaimed Sound Trippin, MTV continues its journey in creating fresh, engaging, high quality content with its brand new show ‘MTV Rush’. Launching this July, MTV Rush is a 13 part film directed by avant-garde director, Bejoy Nambiar the creator of ‘Shaitan’. Working with a cutting edge technical crew and featuring several of the best young acting talent in the country, this film will be premiered as a series through 13 high impact episodes exclusively on MTV. Opening a new genre of programming on Indian television, MTV Rush breaks all the norms associated with TV shows.  An original concept, featuring original music, a revolutionary new style of shooting , powerful performances by young actors, with cameos from several well known personalities, this show will redefine the content young people will consume. ‘MTV Rush’ coming this July only on MTV!

‘MTV Rush’ is a rollercoaster ride which looks at the lives of 12 young people whose paths get interlocked over 2 days in a college festival. This changes their perception of themselves and the world around them, giving every episode a thrilling and unexpected climax.  And in the 13th epsiode, all the 12 stories come together to become one. ‘MTV Rush’ connects with the viewer through these 12 voices and 12 points of view. Chaos, dilemmas, choices and a host of other intense emotions will cross each other in this 48 hour high octane celebration of teen spirit. Every story and character is distinctively crafted, portraying a different face of human behvaiour and every twist captures the essence of this young generation. Keeping true to its depiction of college festivals and live acts, the show will include performances from the likes of Javed Jaffery, Shair n Func, Shruti Hassan, Isha Sharvani and many more. Aditionaly there will be several independent musicians like Bombay Bassment, Bhayanak Maut and Anirudh (of Kolaveri fame), composing fresh original compositions for the series.

On the launch Aditya Swamy, EVP & Business Head, MTV India, commented “Young people today are exposed to high quality content from across the globe. With MTV Rush, we are creating something that is truly world class. This is going to be like nothing we have seen on Indian televsion. Working with Bejoy and his team has been such a rush. Attention to the smallest details and a real hunger to tear through boundaries has made this bigger than the idea it started out as. Fact paced, uncoventional and intelligent, this is a reflection of the times we live in.”

Director of the series Bejoy Nambiar, also commented, “Rush is the ultimate youth trip – a roller coaster of emotions, a Rush of LIFE. I made Shaitaan because it was the kind of film I myself wanted to see and that’s the same reason we created MTV Rush – to have a game changer on television; to give our audiences a novel experience – a Rush.”

MTV Rush is a fresh escape from the regular youth shows that have become clichéd. MTV promises to keep the audiences hooked on to their television screens as it will provide an unmatched dose of entertainment, drama, action and some nail biting moments. With an excellent directorial line up comprising the best that our industry has to offer, MTV Rush will offer a never seen before visual treat of a movie series on TV for the young audiences in this country.

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